Analysis of the Status Quo of Business English Research in China (2002-2011)
The rapid development of business English majors and disciplines urgently requires a clear definition of the direction and focus of business English research. This paper intends to investigate the development of China's business English academic research from 2002 to 2011, and combs and analyzes the publication of business English papers, monographs and scientific research projects from the perspectives of research fields, research hotspots and research methods. From the discovery of the characteristics and deficiencies of business English research, in order to provide direction and ideas for future business English research. Research Questions and Methods This paper mainly investigates the following three questions: (1) What are the general characteristics and trends of China's business English research in 2002-2011, and (2) What are the hot topics of business English research in China in the past decade, (3) What are the characteristics of the method of business English research in China in the past ten years? We use the corpus quantitative method to search for the business English papers published in the 76 domestic core journals of the Chinese Academic Journals Network Publishing Library from 2002 to 2011. The 787 papers retrieved and their contents are completed. This article is part of the National Social Science Fund's general project "Community corpus corpus investigation and research" (No. 10BYY087). 1 Search for business English, business English, business English, foreign trade English, financial English, financial English, economic and trade translation, business translation, international business culture, international business culture, cross-cultural business communication. A small terminology library of 597,660 characters and 71,743 characters. Then, using the Chinese word automatic slicer ETLAS to obtain the cluster list by frequency analysis method, eliminate the invalid word bundle, the effective high frequency three-word cluster with statistical frequency more than 10 times, and interpret the meaning of word frequency sorting, find and discuss business English research. The latest trends and hot spots. In addition, the Progressive Search extracts 122 business English papers published by 32 CSSCI journals (2012-2013) from 2002 to 2011, the National Social Science Fund of 2002-2011, and the Business English Project of the Ministry of Education Humanities and Social Sciences Fund, and 2002. - Suggestions for the study of business English in the domestic publication in 2011. Results and discussion 3.1 The overall characteristics and trends of business English research The statistical results show that the number of domestic business English papers published in 2002-2011 generally showed an increasing trend year by year, and the growth momentum in the last three years was stronger, and the number of papers increased exponentially ( See), 76 core journals published a total of 787 business English papers. This is consistent with the rapid development of business English in the last five years and the widespread concern of the society and teachers and students. To further validate this result, we searched 32 CSSCI journals and found very similar features and trends. However, CSSCI journals only published 122 business English papers, and even less than one-fifth of the total number of core journal papers, indicating that high-quality business English academic papers are still few, business English research in the topic selection value, academic, research Sex and other aspects need to be strengthened. Further analysis found that the number of business English papers published in the core journals in 2006 and 2007 showed a significant growth trend. This phenomenon may be easier to understand in combination with the development of business English at that time. In 2006, the Ministry of Education began to demonstrate the establishment of a business English undergraduate program. Then, in 2007, the University of International Business and Economics was approved to conduct a pilot business English undergraduate program, which aroused widespread concern in the academic community and objectively promoted the professional connotation and orientation of business English. The discussion and corresponding batches of research results have come out one after another. 3.2 Analysis of Hot Topics in Business English Research We extracted high-frequency three-word clusters from 787 business English papers published in 76 core journals, merged semantically similar words, and removed semantic broad and vague words (such as “Improving Business English†Business English as "etc.", a total of 32 high-frequency three-word clusters (see Table 1). The hot topics in business English are business English, business English teaching, Higher vocational business English, business English translation, business English correspondence, business English talents, etc. Table 1202-2011 Domestic Business English Research Hot Topics Statistics Serial Numbers Three Words Cluster Frequency Serial Numbers Three Words Clusters Business English Professional Business English Training Business English Teaching Compound Business English Higher Vocational Business English Business English Education Business English Translation Business English Undergraduate Business English Correspondence Business English Classroom Business English Talent E-commerce English College Business English Business English Reading Business English Negotiation Business English Practice Business English Course Business English Application Business English Writing Business English Speaking International Business Activities Business Culture Consciousness Cross-Cultural Business Communication Business Professional Business English Subject Business English Research Business English Vocabulary International Trade Negotiation Business English Textbook International E-Commerce Business English Contract Enterprise Business English Analysis Table 1 It can be further found that the domestic business English research in 2002-2011 has the following five characteristics. The construction of business English major has become the biggest hot spot. Higher vocational colleges have established business English majors earlier. The industry has conducted some discussions on how to do business English majors and train qualified business English talents in the industry and society. In 2006, the Ministry of Education began to demonstrate the establishment of a business English undergraduate major. In 2007, the University of International Business and Economics began to pilot the first business English undergraduate major, which further promoted the discussion of the business English major, and a number of papers were published. At present, the main direction of business English major construction is to strengthen the analysis of the needs of industry and society for the quality and ability of business English talents. Combining the characteristics of business English graduates to diversification, job decentralization and diversified employment levels, optimize business English talents. Training mode. Higher attention to business English teaching and practice Business English teaching and practice research involves courses, teaching materials, and personnel training. According to incomplete statistics, more than 700 colleges and universities across the country have opened business English courses. The positioning, content, methods, and faculty of business English teaching are urgently needed to be discussed. The teaching attributes of business English need not be defined. In the past, academics have always believed that business English is oriented to teaching and application, and theoretical and academic. Therefore, many researchers try to construct business English theory. However, it is precisely because of the weak theoretical foundation that the complete and scientific business English theoretical system has not yet been established. Business English Application and Theoretical Research Unbalance Many papers focus on the application of business English, focusing on business correspondence, translation, negotiation, and writing. The discussion of the language features and usage of different business communication parties is to solve the practical application problems. First of all, business English correspondence is valued. The international affairs correspondence research mainly focuses on email (Gimenez2000), and the research on English letters in China also shows the same trend (such as Wang Meiling 2005; Li Junru 2007). Second, business translation research is active. The professionalism, complexity, importance of business translation and the fact that translation talents are far from satisfying needs have attracted widespread attention, but there is still a clear imbalance between business translation theory and practical research. Third, business negotiations have received attention. Many papers have studied how to improve the level and skills of business negotiation, cultivate negotiation strategies and conduct negotiation teaching. Some papers discuss strategies and techniques of business negotiation from the perspective of language and pragmatics (such as Li Li 2010; Li Wei 2010; Meng Chun Ming 2012) fully reflects the importance of English negotiation in international business. However, there are fewer institutions that can offer business negotiation courses, and there is still a big gap between practice and research. In addition, statistics show that "theory" is high frequency (249 times), but "business English theory" is not a high-frequency three-word bundle. Further analysis found that most of the papers applied linguistic theories to business English research (such as Cai Li 2006; Chu Hongyu 2010; Yan Ming 2010), and also discussed the application of economics, management, law and other theories in business English. However, the combination with business English is not close, and the systematic business English theory has not yet been formed, reflecting the depth and breadth of theoretical research on business English. The study of the connotation and orientation of business English needs to be strengthened. From the published papers, most of the research focuses on business English, and a small part of the research involves the construction of business English, and discusses the importance and necessity of constructing the theoretical system of business English. There are few studies on the theoretical construction of business English disciplines, and only two papers that clearly suggest the connotation and orientation of the disciplines (Cao Dechun 2012; Wang Lifei 2012). This shows that the academic research of business English is still at the level of teaching and application, and the lack of strength in investing in discipline research and weak discipline construction are all possible factors that cause this situation. In fact, only with the complete and systematic business English discipline as the support, the business English major can achieve high level and sustainable development, in order to promote the output of high-quality business English research results. The study of business English textbooks is weak In recent years, business English textbooks have been published in large numbers, with a wide variety, according to incomplete statistics of nearly 3,000. However, the academic research results on the design and preparation of business English textbooks are relatively lacking. The discussion on the theory, concept, content and eduacy of textbook writing needs to be strengthened. Therefore, the preparation of business English textbooks generally lacks a solid research foundation, and does not solve the problems of business English language compositiveness and knowledge focus of business English textbooks. The textbooks are similar in topic selection, repeated in content, unclear in characteristics, and incomplete in knowledge system. "Phenomenon" (Liu Qing 2010) is very common. 3.3 Distribution Characteristics of Business English Research Subjects In 2002-2011, domestic business English papers were mainly published in the core journals of economics, education and linguistics. The economics journal published the most business English papers, and published 360 papers in Chinese trade and international business research. The number of papers published in pedagogical journals was followed by 238 articles on Chinese adult education, education and occupation. The number of papers published in linguistic journals was 135 in the third foreign language electrification teaching, foreign language community, and Chinese translation. In addition, comprehensive university journals published 33 business English papers, 7 social science journals, 7 journalism and communication journals, 6 comprehensive social science journals, and 1 journal in library, information science and journals. See specific. The distribution of journals published in business English papers reflects three characteristics: (1) The interdisciplinary characteristics of business English research are obvious. The publication of business English papers is broad, not only limited to linguistic journals, but also includes economics, education and sociology journals. This fully reflects the interdisciplinary nature of business English and interdisciplinary study of business English in the world. Strong characteristics are more consistent (Wang Lifei 2012). (2) Business English is more concerned with the fields of economics and education. Business English papers published in economics journals are about three times larger than linguistic journals. Economic researchers pay close attention to how high-level foreign language education can cultivate English talents that meet the needs of the international business industry, and more explore the ability and knowledge of business English talents. Educational English journals published by educational journals are far more than linguistic journals. Pedagogy researchers attach great importance to how to effectively develop students' business expertise in foreign language education and how to effectively set up business knowledge courses. In contrast, linguistic researchers are not enough to pay attention to business English, indicating that the foreign language community has insufficient understanding of business English research, and the acceptability of interdisciplinary research is relatively lacking. (3) Other disciplines began to pay attention to business English, but the results published by related journals were few, reflecting the imbalance in the distribution of business English research. 3.4 Distribution Characteristics of Business English Research Topics The study of business English research topics is based on 122 papers in CSSCI journals. The statistical results further validate the findings above. The papers of different themes are arranged in order of order: business English teaching, business translation, subject construction, business language, business English textbooks, business culture, testing and training, teacher development and research methods (see Table 2). . Table 2 2002-2011 CSSCI Journal Business English Thesis Topic Distribution Statistics Topic Year Teaching Research Translation Research Subject Research Language Research Textbook Research Culture Research Test and Training Teacher Development Research Method Total Percentage Table 2 Research topics The annual statistics show: (1) Business The most research papers on English teaching are 54 papers, accounting for 44.3% (such as Li Taizhi 2006; Wang Fei 2009; Xu Wei, Shi Xingsong 2011, etc.). (2) A total of 18 research papers on business English translation, accounting for 14.7% (such as Li Mingqing 2009; Pan Dongting 2010, etc.). (3) Business English subject research has received attention, a total of 16 articles, accounting for 13.1% (such as Liu Fagong 2009; Weng Fengxiang 2009a; Cao Dechun 2011; Wang Lifei, Li Lin 2011, etc.). This is different from the general core journals focusing on the construction of business English majors, reflecting that CSSCI journals pay more attention to discipline construction. (4) 11 papers on business language research, accounting for 9.0% (such as Li Junru 2007). (5) 10 research papers on business English textbooks, accounting for 8.2% (such as Mo Zaishu, Sun Wenjuan 2010). (6) 5 papers on business culture research, accounting for 4.1% (such as Yu Ping 2008). (7) Business English test and business English teacher development began to attract attention (such as Wang Guanfu, Zhang Haisen 2011; Wang Lifei, Jiang Jinlin 2011). (8) The business English research method has not received due attention, only one paper (Zhang Wei, Jie Wei 2007). 3.5 Characteristics of Business English Research Methods According to the research method classification (Wen Qiufang 2004: 89-93), this paper divides business English research methods into empirical and non-intuitive 6 studies1. The statistical results of CSSCI journal papers showed that empirical research accounted for 32.8% and non-positive research accounted for 67.2% (see Table 3). Table 3 2002-2011 CSSCI Journal Business English Paper Research Method Distribution Research Method Empirical Research Non-positive Research Total Year Quantitative Qualitative Mixed Method Experience Summary Theory Reflection Operation Description Total Total From Table 3 data, the 2002-2011 Business English Research Method is presented The following four characteristics are as follows: (1) Non-positive research dominates, indicating that the mainstream methods of business English research are still non-data-based, quantitative, qualitative or a combination of the two methods are not applied, the science of business English research methods Sex needs to be improved. (2) The gap between the number of non-positive and empirical studies is shrinking, and this trend is more pronounced after 2007 (see Table 3). Before 2007, empirical research accounted for 22.4%, non-positive research accounted for 77.6%; in 2007-2011, the proportion of empirical research increased to 39.7%, non-positive research decreased to 60.3%. This shows that in the next 5 years, with The level of business English research is constantly improving, research methods are constantly improving, and more research is designed according to the norm. (3) The proportion of papers in non-positive studies is high, accounting for 66.0% of the total. The number of operational descriptions and theoretical reflections has increased since 2009. (4) The mixed research in empirical research is still relatively small, accounting for only 5.0% of the total, which is not consistent with the current international quantitative qualitative mixed design research trend. The development trend of business English research methods from 2002 to 2011 is clearly presented. 1 The non-positive research in this paper refers to the research without data analysis, including personal opinion statement, experience summary, theoretical reflection and so on. In view of the interdisciplinary nature of business English research, more research methods can be applied in the future, such as rhetorical analysis, institutional discourse analysis, corpus methods, critical analysis, communicative media, negotiation, and multimodal analysis. Law, pragmatic methods, etc. (Wang Lifei 2012). 3.6 Characteristics of Business English High-level Projects The total number of projects for the 2002-2011 National Social Science Fund and the Ministry of Education Humanities and Social Sciences Fund Business English Project. The number of projects is generally small, only 11 items, and there are fewer national social science fund projects. Before 2006, it was still blank. From 2006 onwards, the average number of projects was less than one. The project focuses on business English language research, business translation research and business English education. It reflects that there are not many high-level studies on business English, the research strength is weak, and the research theme is not balanced. After 2008, especially after 2010, the number of second-category projects is increasing. The research content has been continuously expanded, involving business discourse research, business translation research, cross-cultural business communication research, business sociolinguistics, language economics, etc., which is in line with the development direction of business English. This also shows that the overall level of business English research is gradually improving, and the support and recognition of scientific research departments and relevant experts on business English projects are constantly improving. Table 4 2002-2011 National Social Science Fund Business English Project Project Statistics No. Year Project Name Responsible Person Unit Category Business English Education Based on Language Economics Mo Zaishu Multidimensional Thinking of Special Purpose English Translation of Hunan University Youth Project Xie Jianping Zhejiang University of Science and Technology General project business discourse name materialization corpus inspection and research Wang Lifei University of International Business and Economics project business English learning dictionary research He Jianing Guangdong University of Foreign Studies University project list 5 2002-2011 Ministry of Education Humanities and Social Sciences Fund Business English project project statistics number Study on the compounding degree of business English talents in the unit name of the project name Wang Guanfu Research on the business English professional training program of the University of International Business and Economics Planning Fund Higher Education Chen Zhunmin University of International Business and Economics Planning Fund Embedded Business Hanying Oral Translation System Zhang Jing Social Linguistics Research on Contemporary Business Language of Youth Fund of Guangdong University of Foreign Studies Gu Xiaojuan Research on English-Chinese Business Discourse Translation from the Perspective of Cross-cultural Pragmatics of University of International Business and Economics Planning Yu Xiangyue Huzhou Teachers College Planning Foundation Jin Qing University Internationalization Business Talents Quality Training Research Wang Qingshi Dongbei University of Finance and Economics Planning Fund Sino-US Trade Disputes Discourse Study Wu Peng Jiangsu University Youth Fund 3.7 Business English Books Publishing Status 2002-2011, a total of 23 business English books published in China, including monographs 16 Department, collection of seven. The 16 monographs are all about a topic in the field of business English, mainly involving theoretical research (Zhang Zuocheng 2008; Weng Fengxiang 2009b), translation studies (Liu Fagong 2004; Li Taizhi 2005; Li Taizhi, Liu Ming 2009; Li Mingqing 2010), Writing Research (Li Taizhi 2004, 2005, 2007; Li Taizhi, Yu Xiangyue 2007; Li Taizhi, Wang Xuewen 2009), Intercultural Communication (Xing Jianyu 2007; Cao Dechun 2009; Shi Xingsong 2010; Yao Xiaojun 2010), Linguistics (Cao Hejian 2008) Teacher education (Wang Yanyan 2010) and other aspects. The theoretical depth and systematicness of the monograph are more than a single paper, which to some extent represents the development level of domestic business English research. However, compared with the study of ordinary foreign languages, there are few research papers on business English, and the scope of research is not wide. So far, there has been no monograph on business English testing and research methods, and interdisciplinary research projects have yet to be broken. In the 7th collection, except for the 3 collections (Wang Guanglin, Peng Qinglong 2008, 2010; Wang Guanglin 2011), the other 4 are the collections of the previous National International Business English Symposium (Xiao Yunnan 2004; He Chuansheng, Xiao Yunan 2004; Wang Guanfu) , Yan Ming 2006; Ye Xingguo 2008), the topics discussed in the proceedings are roughly the same as the journal articles. However, there are few special studies on the important issues of business English. It is reflected that the domestic business English researchers are still in their own affairs. They choose topics based on personal interests and do not work together to select key and frontier topics to jointly carry out research to solve the current business English development. Major theoretical and strategic issues. Therefore, future business English research should focus on cutting-edge theoretical and applied problem solving, including business English vocabulary, business functional linguistics, business cognitive linguistics, business pragmatics, business discourse analysis, Business translation studies, cross-cultural business communication, business sociolinguistics, business contrast linguistics, business corpus linguistics, business English pedagogy, business English research methodology, etc., completely change the current weak foundation of business English theory research, inadequate application practice The status quo. 4. Conclusion The development status of business English research in China from 2002 to 2011 has reached the following conclusions: (1) Business English research hotspots are business English major, business English teaching, vocational business English, business English translation, business English correspondence, Business English talents, business English, business English negotiation, business English courses, business English writing, etc.; (3) Economics and education are more concerned with business English than language subjects; (4) Non-positive research methods are dominant, empirical research methods After 2007, it has increased significantly, and the application of mixed research methods has been less; (5) the number of monographs and national-level projects has been small, and it has shown a slight growth trend in recent years. The Business English subject is a new discipline produced by the intersection of English and international business. 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