American barbecue sauce package design stunning appearance similar to the force kettle
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In order to release the latest retail product, Rattlesnake Red, a new package was launched by TwoSolidersandaMarine. It chose a patriotic color and looks like a kettle used by the armed forces. RattlesnakeRed's barbecue sauce is designed to appeal to patriotic Americans and support veteran disabled veterans while enjoying the wonderful barbecue experience.
The two bottles mimicked as much as possible the two things the armed forces and others knew—the kettle and the bottle. The United States flag was printed on the packaging, and the colors also used the combination of the colors of the Marine Corps blue uniforms. The label also highlighted the military style of the product. 
The typical military-style kettle made some adjustments, leaving the space required at the top and meeting the requirements of manufacturing economics.
Who are these two soldiers and this navy? Let's meet this gentleman behind the Chicago area company:
The United States Navy Daniel Elsner was a turret gunner in the Iraq war. He served in the first battalion of the 9th Naval Weapons Company. He and his companion Perry Mandera owned a customs company that specializes in transportation services and logistics and has extensive experience in the transportation industry. In the summer of 2013, Daniel Elsner and Perry Mandera founded the company in the Chicago area. They started from mobile catering companies and fast-food truck companies and they have been doing so now. With the introduction of barbecue sauce products, they entered the retail sales industry. The color combination on the barbecue sauce label is exactly the same as that of the company's fast food car: the canteen and BBQ dining car.
Adam Rukavina is a Boy Scout in the United States Army and also serves as an advisor in the barracks.
Anthony Colquitt spent four years in the army, including the Afghanistan War period from 2004 to 2005. After that, he provided domestic emergency rescue for Hurricane Katrina in 2006.
These veterans combined their barbecue talents and created this sauce. They described it on Facebook: “It's a taste of freedom. First bring you into a calm world with sweet smoked sauce, and then you will It's like being cheated! It's like being suddenly bitten by it - the smell of burning is getting stronger." Most of the food sold on their fast-food truck uses this sauce, which is why their food is sold within a day. Hey several times.
The design of the bottles is constantly improved by modern waiters who can add seasonings such as barbecues or hot sauces to add flavor to ready-to-eat foods.
Why do you use such a special bottle design to meet the military specifications? Company partner Mandera explained: “Now the soldiers carry a bottle with them during their daily military exercises. The traditional soldiers carry a larger kettle when they perform overnight military exercises or long exercises, so our packaging The same basic shapes are used so that they have a familiar feel. At the same time, both bottles are also reusable."
With the expected look and feel of the packaging in mind, partner Elsner partnered with custom molder Parker Plastics to develop the packaging at Pleasant Prairie, Wisconsin. At the company’s 25th anniversary, ParkerPlastics established its fourth factory in Las Vegas in September.
“Danny gave me the military kettle I was using now, and told me 'I want to be able to do the best and most perfect reproduction.'†Zei said. “We must make the right maximum water level design. When the kettle is actually full, Can hold 32 ounces, we must increase the carrying capacity slightly, about 32 ounces or 40 ounces, and also set aside 1.5 inches for the top." Zei explained: "We must make changes, this shape can We guarantee the correct capacity, but also meet our mold."
The kettle was stretch drawn using Sidel's SBO2 machine. Parker Plastics' pre-formed injection mold was reheated on this machine and then pulled. “Every machine has limits on the height, width and depth of the container,†Zei said. “The original kettle design was slightly wider for SBO2, but using another machine would add thousands of dollars to the cost.†For cost and capacity considerations, resize the bottle."
They also took into account the competitor’s sauce capacity, which was one of the reasons they designed the two packages.
The 55g kettle was sealed with a modified Kerr bottle neck of 38mm, and the 36g bottle was used with a shallow skirt skirt, which was due to the dual consideration of appearance and functionality. Mandera said: "This is a wide-mouth bottle so they are easier to pour out, and easier to re-seal, easy to clean - you can put a small brush."
The bottles are all designed with bulging and concave fronts. Like the military kettles used by soldiers, they are placed on the body to conform to the contours of the body and are more personal and safe. For example, the design of the bottle can be put into the sleeve pocket of a soldier's field uniform and placed in a crooked arm.
“Each bottle has a challenge to design. This bottle has a different radius and it is difficult to achieve a fair distribution,†Zei admitted. These bottle designs are also very interesting and can be used for decoration.
The pattern on the packaging mimics the design and color combination of the company's food cart.
The “decorated†design was as mentioned earlier. The color of the label duplicated the design of the company dining car. The pattern of the flag in front of the floating flag gave the product the label of the United States. The back color design used the color of the navy uniform: the navy of the coat. Blue, light blue pants, red at the bottom of the pants and gold on the uniform.
“We want the packaging on the shelves to capture the customer’s eyes,†Mandera said. “We spent more time and energy on labels and packaging because we wanted a different packaging when you were in this market. When you are new, you must have something that will make people remember - not just taste, but appearance, making it attractive enough."
Elsner agrees with this statement. He said, "When you cross the shelf aisle, you will definitely pick up the bottle. You want to touch it and want to feel this product."
Zei recommended the MPI tagging system at Penn State University in Illinois and discussed with them some issues in packaging development and understanding the parameters and limitations of different tag types. Because of the special shape of the two packages, the label was challenging, so TwoSoldiersandaMarine chose a shrink label for the kettle and chose a front and back pressure-sensitive label for the bottle to match the pattern and color of the package.
The PETG shrink label matches the kettle and the back is slightly curved. The story of the growth of TwoSoldiersandaMarine Co., Ltd. is printed behind the package.
Due to the concave design on the back of the bottle, the back label is narrower than the previous one. Pressure-sensitive labels (both front and back) are made of polypropylene. John Holley, general manager of MPI Labeling Systems, explained: "We want labels to be flexible, especially the labels behind them, which can be affixed or erased."
The label's flexibility is especially useful for thick labels on bottles. It is made of double-layer polypropylene with a company story printed on it. Due to the concave design of the package, the use of pressure-sensitive labels behind it can be difficult, but it is not a big deal for the manufacturer and contractor Contract Comestibles. Andy Gehl, the company's president, said: "We have no problems and we don't need special settings. It works very well. We can also create multi-layer labels that were previously impossible to achieve."
One of the challenges in replicating the army's packaging is to be true, but it also has to be mass-produced, because it has a rather special shape, with a concave convex front.
The flexibility of the company ContractComestibles is already the second production of the product, the first time the number is small, only 7500, the second time to 20,000. Gehl explained that this is a common strategy for start-up companies. "The basic rule of thumb is to sit less and then step up," he said. "There are always things that you see and say, 'Hey! I hope it's better or there's some change,'" I don't want to see too many stocks that I don't want to sell."
This production strategy has achieved good results in recent years, including this project. For example, the pattern of bottle packaging does not tell consumers to pick up the label, read the story printed at the bottom of the company. Holley said: "We made a change to the pattern design in the next round. We have a 'Open Here' hint in the lower right corner, telling consumers that there is more information below."
ContractComestibles works with many companies and specializes in handling smaller batches of products and unique, personalized products. "The establishment of the factory is for those unusual products. Working with entrepreneurs, you never know what they think in the next second. Once you can think of it, we will find a way to do it."
Mandera uses his own fast-food truck to send products to stores and restaurants. "We want to go as far as we can to the retail store," said John Glennon (an adviser to TwoSoldiersandaMarine). "Danny is very popular for selling sauces on the dining car. He had also had conversations with Wal-Mart and other major chain stores before. - They are all very interested in the sauce and are willing to let it go."
“Convenience, price, and people’s communication are helpful. It seems that many people who buy are from different parts of the military,†said Zei, a veteran 40 years ago. He said: “I guess this intimate relationship It will definitely help."
Holley MPI Label Systems Inc. - his son is a navy, is still in Afghanistan, but is not an active serviceman - admitted that they are relatively competitive in the label's price, and did not receive two Soldiersanda Marine preparation or printing plate cost. "We try to give these people a little space to help them move forward. This is important to the participants throughout the process," said Holley.
But not only the military can enjoy the sauce. The feedback received for new products and packaging is great, Elsner and Mandera said.
In the early summer of this year, they provided food supplies for the 22-mile race for disabled veterans. Elsner recalls: “They are all passionate about the sauce. They also love the kettle. 'This is fantastic. We can put it in the bag right away, it is just in the waist pocket.' They like it very much. Bottles and styles, especially when they poured out the sauce."
Why is Rattlesnake Red?
The rattlesnake pattern reminds people of the American Revolutionary War and Franklin. He was the first politician to be printed in American newspapers with a cartoon image. His woodcut snake was cut into eight parts, representing the colony. It also included the phrase "join, or die."
Since then, the rattlesnake was considered to be a representative of American values. It has been used on the flag of the U.S. military for several years, and sometimes it reads, "Don't climb on my head."
(Original title: "Lizheng!" - The packaging of military packaging barbecue sauce is amazing) 
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