Adapt to the changes in the consumption subject of the stationery industry
In the past, the consumer groups of stationery, students and office workers each accounted for half, and the demand for stationery was similar. However, since the office was automated, office workers changed their computers to handle documents, pens, papers, folders and other offices. The demand for stationery has decreased, and the structure of consumers has also changed. Students have gradually replaced office workers and become the main consumer groups of stationery. According to the research of the industry, the student group and the office workers have different requirements for stationery. In addition to the basic writing pens, students like to try novel stationery products, such as bright colors and special features, as long as the unit price is affordable for students. Within the scope of the students, students will join in and create good sales results; as for the office workers' requirements for stationery, it is more practical, convenient, comfortable or not, the price is not the main appeal. In order to cater to the needs of customers, the pen manufacturer survey found that the average student will carry pens, erasers, correction fluids and other stationery items in pens, pencil cases, etc. Therefore, the pens used by students emphasize the fluency of writing, and the pen design is Emphasize the slim type to facilitate students to carry. Because office workers do not need to carry a large number of pens, in addition to the color of the design, the pen is thicker than the students to increase the comfort of the pen. In response to market needs, in the future, pen design trends, in addition to writing fluent, comfortable and good grip, manufacturers also work hard from materials and colors; in addition, according to different ethnic characteristics, design different types of goods, such as In the production process, adding antibacterial raw materials, developing antibacterial products, and targeting the student market, or focusing on the elderly, and developing stationery products suitable for the elderly, are the focus of expanding market opportunities. Through market competition, the demand of various consumer groups began to receive attention. This is the unexpected harvest of minority groups in the competition of stationery. Source of information: Internet Built-In Gas Grill,Propane Gas Grill,Gas Bbq,Built In Gas Grills JIANGMEN XINXING METAL PRODUCTS CO., LTD. , https://www.bbqoutdoorgrill.com