With the news of last month's POS acquiring industry about the separation of borrowing, breaking 721, and the new mechanism charging standards, as the indispensable merchant equipment in the payment link, how is the POS industry profitable, and how much commercial development space there is, Become a topic of concern to everyone.

The traditional POS refers to supporting the UnionPay card to complete the payment transfer, but they do not support the two-dimensional code payment, Apple Pay, etc. used by most consumers. In order to cater to consumer demand, merchants have upgraded their POS machines to smart Internet POS. However, is there such a POS device perfect? ​​The person in charge of the world's first smart pos palm thinks that the new trend of POS device development is not only full payment, but also “overpayment”.

? "Full payment" will become a non-differentiated competition in the POS standard industry?

In the past two years, mobile payment has developed rapidly. The third-party payment representatives represented by Alipay and WeChat are trying hard to seize the consumer's mobile phone payment portal. On the other hand, they are also working closely with offline merchants. For merchants, whether it is Alipay, WeChat payment, or NFC payment such as Apple Pay, they are very welcome as long as they are easy to collect. However, the technical diversification of these payment methods will bring conflicts - the payment giants and the push-to-pay devices are not necessarily compatible with each other. This not only increases the cost of equipment, but also brings troubles in collection and operation.

In fact, supporting all payment methods, this is the most obvious feature of the smart Internet POS. After more than two years of development, the payment function of the intelligent Internet POS has been gradually improved, and the former market competition has gradually emerged as a giant.

Smart POS was first invented by Palm in 2013. Since then, several other Internet companies have joined the market and become the earliest products in the field of intelligent POS. In 2015, many small and micro Internet companies saw the industry prospects of this market entering. In addition, there are several traditional POS companies that have added the function of QR code collection to their original products. The hat of the Internet POS" has become increasingly fierce in the industry.

At the beginning of 2016, after fierce competition in the fierce market, Xiaowei’s smart Internet POS was gradually closed down or acquired by large enterprises. Those who simply modified it only added the traditional POS of the scanner, because there is still a lack of Internet genes in the bones. The operation effect is not satisfactory. The industry is beginning to polarize, and those companies with outstanding functions and operational services stand out.

As far as merchants are concerned, almost everyone has seen the trend of mobile payment. Even the aunt who buys food in the vegetable market will put a QR code picture to collect money. Intelligent Internet POS will inevitably replace the development direction of traditional POS. It has become the consensus of people inside and outside the industry. "Full-mode payment" as the standard of intelligent Internet POS will also become the standard of physical merchant collection tools.

It can be seen that smart Internet POS products are difficult to reflect the difference and competitiveness in paying this basic function. In order to seek development, intelligent Internet POS must find new growth points.

“Overpayment” is a new trend marketing service that reflects competitiveness

Does the popularity of “full payment method” mean that smart Internet POS will enter the era of product function indistinct? No! The full name of POS is Point of Sales, which means that POS should not only provide collection function, but also need to provide advanced Skills to help merchants achieve brand marketing results and promote consumption. The traditional merchants in the mobile Internet era have pain points on how to pay for mobile phone payments. In fact, how to implement mobile marketing services, to please the mobile phone users of the new era, to achieve online communication of brands, and to introduce passenger flow for offline physical stores. Marketing service is the functional content of the intelligent Internet POS based on “full payment”, and it is also a watershed that distinguishes whether each enterprise in the industry has development potential.

As far as POS industry channel vendors are concerned, POS's profitability is relatively simple. Machine tool sales are one-time profit, do not have long-term, sustainable income-generating capacity; the latest adjustment of the bank card credit card fee mechanism has weakened the profit space of the distribution. Therefore, the acquirer needs to give the POS more added value, that is, beyond the payment function. In addition to payment, what really brings profit is the operation service, which provides a complete set of marketing solutions for merchants.

What are the most popular merchants for marketing services?

Throughout the market, several mainstream intelligent Internet POS products, the most popular marketing service functions of merchants are as follows:

1. Data recording and data analysis

The behavioral trajectory of consumers has always been the data that merchants are extremely eager and demanding. At present, only palms can be realized in China. How many users each day, at what time, which module of the online marketing of the merchants is touched, the palmshell system will record and visualize the user growth and retention data, record the behavioral footprint of new and old users, and help merchants optimize marketing methods.

2. In-store smart service

Traditional merchants in the offline line have a variety of pain points. Take restaurants as an example. How to improve the efficiency of appointments? How to quickly arrange customer queues? How to achieve fast order placement? How to implement order management for different platforms? These pain points only have marketing service functions. Intelligent Internet POS can be solved. For example, for palms, functions such as appointments, queuing, ordering, and message management can be messed up with a single POS.

3. Electronic membership card coupon that can be synced to WeChat card package

Electronic membership card coupons can be said to be one of the symbols of online marketing. The intelligent Internet POS electronic card coupon function can provide merchants with distribution, verification and recharge, consumption and point redemption management of preferential content, with low cost and high write-off rate. The merchant also queries the distribution and verification data of the electronic membership card in real time, and adjusts it in real time accordingly. Some companies, such as palms, also provide merchants with a variety of marketing tools, so that electronic card coupons can be viral.

The development of POS machines is the result of market selection for the development of offline merchants. Today's smart Internet POS is moving toward a full payment and "super" payment trend.

Those who use the name of "smart Internet POS" to support multiple payment methods, but do not have marketing service functions, or marketing service functions and systems with too weak backgrounds, will be cleaned by the market in the near future. .

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