Weibo real-name system will slow down VC / PE investment in social networks or reshuffle (VC333)
August 06 07:12:10, 2020
A few days ago, relevant departments in Beijing issued "Several Regulations on the Development and Management of Beijing's Microblog", which clearly stated that Weibo's implementation of the real-name system form of "backstage real-name, front-end voluntary" will inevitably cause waves in the Chinese Internet industry. Looking back on the history of China's Internet real-name system, the development has been stumbling in a little ten years. From the real-name system of games to the real-name system of blogs, and then to the real-name system of Weibo today, the shadow of the real-name system is constantly appearing in the Chinese Internet industry, with different pros and cons. However, from the perspective of Baidu's cancellation of the real-name system, the development of China's Internet real-name system is not a matter of course.
At the beginning of 2010, the first year of the development of China's Weibo, especially Sina Weibo, witnessed the "barbaric" growth and abnormal activity of Chinese Weibo users. At present, the spread and influence of Weibo on social information and public opinion is far beyond that of traditional “orthodox†media. While the liberalization and transparency of social information highlights the progress of China ’s society, false information even harms social speech for relevant Chinese departments. It has become a zone that has to be managed.
Leaving aside the impact of this policy on the overall environment of China's Weibo and Sina, only from the perspective of private equity investment, the introduction of the policy will slow down the pace of capital investment in Chinese social networking industry companies to a certain extent. According to the data, from January to November 2011, China's social networking industry has disclosed 28 investment incidents, and the total amount of 23 investment cases disclosed is US $ 482 million, a record high. As we all know, the extensive development of China's social networks has benefited to a certain extent from the "wallless" information dissemination. Although it is currently only a regional "wall setting", it may become a national initiative in the future. The real-name system imposes higher requirements on the qualifications of social network enterprises. From ensuring user information security to the level of enterprise operation and maintenance, the industry barriers to entry are intangibly raised. For small and medium-sized social network enterprises, the level of capital demand will increase. However, in the face of policy uncertainty, capital will slow down. This inequality may lead to a reshuffle in the Chinese social networking industry.
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