With the retirement of VF board chairman Eric C. Wiseman, the VF Group has just released its second-quarter earnings report. The group's financial report shows that the second-quarter net profit was 110 million U.S. dollars and operating income was 2.36 billion U.S. dollars. During the entire first half of the year, the group's net profit was 319 million U.S. dollars and operating income was 4.941 billion U.S. dollars.

Due to the strong performance of the two brands, The North Face and Vans, in the second quarter, the group decided to increase its annual revenue forecast to US$11.65 billion, an increase of 2 percentage points year-on-year (3 percentage points under the fixed exchange rate).

VF Group Financial Highlights

Second quarter revenue from continuing operations increased by 2% year-on-year to US$2.4 billion (3% at fixed exchange rates);

The gross profit rate for continuing operations increased by 80 basis points (up by 160 basis points under the fixed exchange rate) to 49.7%, and that of the Outdoor & Extreme Sports Action Campaign increased by 4% (up by 5% under the fixed exchange rate);

Vans brand revenue increased by 8% (up 9% under fixed exchange rate) and The North Face brand revenue increased by 5% (up 6% under fixed exchange rate);

International income increased by 4% (up 6% under fixed exchange rate), of which China increased by 13% (up 18% under fixed exchange rate);

Digital revenue increased by 34% (up 36% under fixed exchange rate), direct consumer income increased by 13% (up 14% under fixed exchange rate);

Income per share from continuing operations decreased by 11% (flat at constant exchange rate) to 29 cents; 2017 earnings per share are expected to be 2.94, including 40 million, or 8 cents per share, from additional investment to accelerate growth influences;

VF expects to return $1.8 billion to shareholders in 2017 through stock repurchases and dividends.

The performance of The North Face has bounced back for several quarters

In the second quarter of the past, sales of The North Face increased by 6%, mainly due to a 26% increase in Europe, and sales in the Americas and the Asia Pacific region rose by 1%.

“The past six months have been the first half of our 2021 strategy. Our performance is in line with our expectations and is actually much better than we expected,” said Steve Rendle, VF’s new Chairman and Chief Executive Officer. “ In the face of global unpredictable retail environment, our improved performance reflects the strength of the brand portfolio and diverse value creation models.We are in a more agile and consumer-centric organization, and we have received the 2017 Six months of strong performance encouraged.

“The North Face revenue was mainly driven by D2C ((channel e-commerce model)), double-digit year-on-year growth, relatively stable wholesale business, and high global single-digit growth (this excludes the collapse of several major sports retail chain stores in the Americas.) The impact.) Rendle pointed out that the bankruptcy of sporting goods stores did not really begin to affect the second half of 2016. "

In the first half of 2017, The North America’s global revenue in North America grew by 7% or 9% (excluding the effects of bankruptcy in the Americas).

By region, The North Face's revenue growth was driven by D2C channels, with an increase in double-digits; at the same time, the digital business grew strongly and grew by more than 40% this quarter. This is due in large part to the impact of bankrupted sports shops, which have been partially offset by the large drop in the number of wholesale units.

Mascara

Functions of eye black

1. It has the effect of lengthening eyelashes and enlarging eyes.
2. It can bring curling and supporting force to eyelashes.
3. It can improve the support of eyelashes, and the shape of eyelashes is curved. Especially when we blink and close our eyes, these two layers of eyelashes like small fans can prevent the upper eyeliner from contacting the oil of the lower eyelid and faint, so it is necessary to curl the eyelashes before brushing them.

Misuse of eye black

1. Apply eye black more than 3 times. It is enough to apply eye black twice. If you don't want your eyelashes to form a ball, generally speaking, you can get the best effect by applying it twice.
2. Insert and pull the eyelash brush. It is easy to harden mascara, because air is mixed in the process. Eyelashes are easy to coalesce, and the floating powder is serious.
3. Start applying eye black from the middle of your lashes. When you apply eye black, you must start from the root. eye black is not used for a long time, and it will dissolve when you apply it, so the application method is likely to be wrong. The possibility is as high as 99%. Generally, the curly eye black with larger mascara brush is used.
4. At first, eye black was too thick. Sweep up gently, and then emphasize the wavy feeling when smearing according to personal conditions. Too much mascara at a time is easy to get dirty, because the eyelash state has not been adjusted to the best.

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