Venue facilities and construction exhibition area: hot from sports industry transformation
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Compared with the 2015 Expo, the biggest change in the facilities of the 2016 Expo and the construction of the exhibition area is expansion: from the last year's No. 10 relocation and expansion, this year's facilities and construction exhibition area occupy the No. 5 Fuzhou Strait International Convention and Exhibition Center. Part of Hall 6 and Hall 7, the exhibition area reached 22,000 square meters. The venue facilities and construction exhibition area became the second largest exhibition area next to the commercial home fitness equipment exhibition area, bringing together 273 companies such as Taishan, Jinling and Gongchuang.
The rapid expansion of the industry has benefited from the country’s policy requirements for per capita stadium area and the increase in people’s sports demand in recent years. Walking in the exhibition area of ​​the stadium, the reporter clearly felt that the product type was abundant and the booth was crowded. The atmosphere at the scene could be described as hot. Most exhibitors told reporters that there were more visitors in the pavilion than in the previous year.
Further segmentation of the market within the industry
Guo Chao, who is responsible for the venue's facilities and construction booths, said in an interview with reporters that one of the main ideas in this year's booth arrangement is to focus on the same type of companies, to facilitate audiences to visit and compare, and to encourage companies to increase their awareness of competition.
From the distribution of the exhibition area, the venue facilities and the construction exhibition area are subdivided into different areas such as timing scores, shed structure, lighting fences, and stands, seats, swimming equipment, sports equipment, wooden floors, artificial grass, assembled flooring, and floor materials. , use different locations to distinguish between industry segments.
Hebei Tianxie Flooring Technology Co., Ltd. is an old exhibitor who has participated in the Expo for more than ten years. Zhang Zhen, the general manager, told the reporter that the exhibition venues of the Botswana Exhibition Center have all brought together the same type of enterprises and have been influenced by the policy environment and market in recent years. With environmental impact, new companies are stationed every year.
As a professional sports rubber brand company that integrates R&D, production, sales, and after-sales services, Tianxic has been keeping close cooperation with professional events. The products are widely used in badminton courts, table tennis courts, basketball courts, tennis courts, gyms, shopping malls, and hospitals. Other venues. In 2012, Tiansi went out of the country to become the official designated glue for use in the London Olympics table tennis competition. In 2016, Skyscraper once again became affiliated with the Olympic Games and provided a professional arena for the Rio Olympic table tennis players. Two times into the Olympic venues, Tiansi's products are constantly upgraded.
Among the top international event partners is Shenzhen Leading Sports Industry Co., Ltd., which provided about 3,000 stand seats for the 2016 Rio Olympic Stadium and other indoor venues. Guangdong Qishishi Sporting Goods Co., Ltd. has established cooperative relations with the WTA Finals, the Australian Open, and the Miami Open to provide sports facilities and products for use in the competition training field and its surroundings.
Cooperation with events has led to the rapid development of domestic plastics, seats, artificial grass and other fields, allowing companies to continuously improve their own quality standards, and to specialize in vertical areas.
According to Zhang Zhen, it is now a good time for the development of the sports industry, and the industry will have more room for development in the future. I think the Chinese stadiums are currently in the first stage. Most of the venues' facilities are very simple, and they are all relatively basic in terms of image design and services. The sport is actually a type of entertainment, and it is hoped that the venue industry will further improve its service level and create a better sports environment.
The diversification of event activities has also created business opportunities for mobile and dismantled stadium facilities companies. Cage-style soccer and caged tennis have become very popular in recent years. The World Cage Football Federation has cooperated with manufacturers of caged football and event organisers to provide caged football training courses and summer camp activities for young people.
The reporter saw on the scene that a three-on-three cage game was in progress. Chen Zihao, a boy from Fuzhou's local football club, made a special trip today to attend training for the Italian Inter Milan Club. Also invited to the Expo are the coaches of the professional football clubs of Vallecano, Saint-Etienne, and Uruguay in Spain.
Chen Chen, the person in charge of the event, told reporters that the World Cage Football Federation is an unofficial organization that promotes cage sports and professional products, promotes youth football exchanges around the world, holds international youth football matches, and engages in youth football training. The association is currently working with China Sports News and Hebei Zhangkong Sporting Goods Accessories Co., Ltd. to promote cage football training, competitions, summer camps and other activities nationwide, and is committed to promoting the development of adolescent cage football.
The subdivision of the industry prompted manufacturers to seek in-depth cooperation with events and events. The combination of the company and events allowed product usage to be quickly fed back to manufacturers, prompting the product to consider the consumer experience from the design and production stages.
Chen Chen said: We are not only doing events to do activities, not just want to promote caged football products, the most critical thing is to want to do youth football training, so that more children can play.
Related industry transformation stadium facilities construction
The State Council’s “Some Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption†proposed that the per capita sports ground area should reach 2 square meters by 2025, and according to the results of the sixth national sports field survey, the current per capita sports ground area in China is 1.46. Square meters.
The gap of 0.54 square meters has not only released the enormous energy within the stadium industry, allowing the industry to further subdivide, but also giving the relevant industries a broad imagination. Many related industries have turned their attention to the stadium facilities construction industry, hoping to find new market growth points. One of them is Keller Environmental Technology.
Keller participated in the first year of the year and was a high-tech enterprise that was positioned as an overall solution for the environment. He accumulated more than 10 years of experience in industrial dust removal and focused on the field of air purification. The products include air purification systems and fans. In the industrial field.
The reporter saw at the scene that Keller installed two large ceiling fans and a vertical fan on the site of the Expo booth. The fan blades slowly rotated, making them lighter and less noisy. The booths and nearby areas were very cool.
Xiong Wei, general manager of the company, told reporters that the transition from the industrial field to the sports industry is also the 2015 event. We were also encouraged by the national policy to see the huge potential for development in the sports industry. In 2015, we developed several fans that are specifically designed for sports stadiums. Because some venues are inconvenient to install refrigeration or air purification equipment, our fan covers only 2,000 square meters of space and has significant energy savings.
It is understood that from the industrial field to the sports industry, the main technical innovation of the company is the product performance. Sports venues put forward higher requirements for product safety, energy saving and comfort. The fans designed for sports stadiums in the stadium have been improved on the motor, featuring high efficiency, long life, low noise, good dynamic characteristics, and high safety. , in line with national requirements for stadium facilities standards.
This year we exhibited well. After all, it was a new product. Many people come to understand the situation and hope to have more room for exhibition next year. Xiong Wei said.
The Jeju Island Golf Course in Korea is also the first year to participate in the Expo. The South Korea Pavilion, which was specially developed this year by the Expo and Expo Center, has gathered a large number of South Korean small sporting goods companies. The Jeju Golf Course has joined together seven league courses and contacted them separately to promote Jeju Island Golf and Sports Tourism.
Kim Hyun-fong, the captain of the Overseas Market of the Jeju Special Self-Governing Tourist Association, said that there are many people currently visiting Jeju Island in China, but there are not many people who know about Jeju Golf Course. The time for coming to the Expo was to promote Jeju Island Golf Tourism Project and find partners in China.
In fact, with the rapid development of the sports industry, sports events, sports events, sports tourism and other fields have attracted attention from inside and outside the industry. At the Expo, many exhibitors and spectators are also looking for sports products outside the manufacturing industry. opportunity. As venues for sports activities, venues gather various elements of the sports industry such as athletes, event organizers, stadium facilities builders, stadium operators, and even television broadcasters. They also become the most forward positions for internal changes and external reforms in the industry.
The traditional sports equipment manufacturing facilities and facilities will further improve the products and services; other areas of the sports industry will seek to use venues as a breakthrough point to realize the organization and operation of event activities. It can be said that the construction of stadium facilities to expand the exhibition reflects the gradual adjustment of the structure of China's sports industry. The sports industry, such as the competition and performance industry, has become increasingly important. Hot means the sports industry is transforming.
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