UFIDA Launches Catering SaaS Products: Transforming Data-Driven Services
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March 11 09:11:11, 2023
On October 10, 2017, UFIDA's Honghuo Catering Cloud Service Co., Ltd. (abbreviation: Honghuotai) released the latest HUO SaaS products. This is another SaaS service product for the domestic large and medium-sized catering industry after the release of the first product, the Honghuo Catering App on April 19, 2017.
Honghuotai is a professional catering enterprise information and Internet catering service provider established at the end of 2016. It was jointly established by UFIDA Group and Haidilao Group (45% of the shares). Nowadays, after nearly one year of development and polishing, relying on the technical strength and platform foundation of the parent company UFIDA network, and the application practice of the catering giant Haidilao, it has achieved a leading edge in the industry in standardizing SaaS products in the catering industry.
The arrival of social catering business
Red Fire Tower proposed a new catering model to create a socialized business. Through connection, collaboration and sharing, it helps the restaurant enterprises to achieve income, cost reduction, efficiency improvement and risk control. The Redburn catering software in the cloud will completely change the traditional catering software model. Redfire has created a public cloud service platform. Customers can choose the services and applications of the Redfire catering software according to their needs and pay for it according to their use.
And this model will bring two major values ​​to catering companies:
First, the social business model changes the business value of customers. The value is the connection - the collaboration based on the connection, the sharing on the basis of the collaboration, the transaction cost on the basis of 0, and the marginal cost of 0. On the Red List platform, all raw material suppliers, consumable suppliers and service providers for catering companies are connected. Using the service of the Red Fire Terrace platform, you can purchase various services of Red Hot Pot. This is the value of the cloud platform and the commercial value brought by social business. The Red Fire platform can connect many consumers and make the viscosity between many consumers and catering companies even closer.
Second, solve the pain points of the industry and enhance customer value. The first demand for catering companies is to get customers; the second largest demand is how to reduce supply chain costs; the third is how to improve staff efficiency to alleviate the pressure caused by rising labor costs. Based on this, Redfire's public cloud service platform is created based on customer value.
Selling is not a tool, but a service
Tu Hui, president of Honghuotai, said that the SaaS service product launch announced by the Red Hot Pot is aimed at chain catering enterprises. The main target is concentrated in medium and large chain catering enterprises, growth chain catering enterprises, and multi-store catering enterprises that need to strengthen chain operations. Excellent single-store enterprises with clear expansion plans, and traditional, multi-format mixed catering enterprises. This series of SaaS services can connect with front-end consumer enterprise customers and back-end industry supply chain platforms, and open up with Internet finance to provide cloud, intelligent, industrial chain and group for consumer companies/enterprise employees, catering enterprises and catering supply chain enterprises. Integrated enterprise operation management integrated solution.
The core of Red Hot Pot products is services, and its service content is mainly to build information and operation service platforms from multiple perspectives. Including the first perspective: the member operation as the center, reconstruct the store service process, reconstruct the enterprise operation platform; the second perspective: the catering business and business operation support platform; the third perspective: through the heavy operation, heavy platform, to achieve store light weight Large-scale. Tu Hui, president of Red Fire Tower, said that the construction of information technology through the integration of software and hardware, the most terminal, to create a one-stop information service; and the operational service platform must first understand the nature of people, understand people can operate.
Based on the three dimensions, Red Fire will focus on building three systems:
One is the intelligent member operation system, reconstructing the store service process and reconstructing the enterprise operation platform. Through membership management (membership management, differentiated services, personalized marketing), affiliate marketing (diversified activities, scene marketing is no longer monotonous), member data collection (big data analysis, discover the value of each customer), member self-service ( Smart drive, connect people and restaurants), membership social services (social marketing, consumers say more credible), aim to solve customer's multiple (single) service pressure problems; reduce customer acquisition costs, reduce overall costs, and solve costs High problems; improve the loyalty of member customers, provide differentiated services for different customers, maximize member value and consumption, form a group of loyal member fans; open up new business models and open out-of-store businesses.
The second is the intelligent store operation system, which aims to solve the problem of many stores and poor management level; reduce the risk of operation and ensure the high growth; solve the problem of many employees (large flow); realize the intelligent demand of the store with AI+BI The system accurately measures the flow of people and sales in the store, accurately demanding goods, ensuring the highest inventory turnover rate and the lowest inventory.
The third is the comprehensive operation service system of the enterprise, including comprehensive enterprise coordination, manpower, finance, manufacturing, supply chain and industrial ecological chain. HUO SaaS+ UF's different financial management software constitutes an integrated application program for growth, excellent and leading catering enterprises; HUO SaaS+ industry chain collaboration will also use the upstream and downstream industry chain of Friendship catering cloud link to open and optimize Processing, logistics and procurement. The enterprise integrated operation service system is also the core advantage of UFIDA. At present, UFIDA has completed the cloud of financial cloud, procurement cloud, collaborative cloud, human cloud, marketing cloud, electronic invoice, cloud communication and other fields. The construction of these three systems will greatly enhance the vitality, immunity and competitiveness of catering enterprises.
Finally, in terms of information service (SaaS), Red Fire provides enterprises with a complete one-stop service of software/hardware, deployment/operation and maintenance, and charges according to usage or revenue increment, continuously reducing customer risk and improving user satisfaction. The services in the operation services mainly include member operation services, restaurant operation services, and comprehensive operation services for restaurants and enterprises. At present, the focus of all systems is to build stores and members of catering companies.
UF resources to support, big data to help companies grow
The Redfire UF Food Cloud Service will have a seamless synergy with UFIDA. The huge synergy value created will directly affect all platform participants involved in the Red Fire public cloud service platform, including food and beverages. Supporting the operation of store operations, chain operations, and member operations under the support of big data such as industry and transactions, and collecting UF resources from UF, providing large data services such as manpower, finance, and supply chain for the restaurant. As the world's leading provider of enterprise service providers, in view of the catering industry is a huge industry, the catering cloud is an important part of the UF industry cloud. In addition, UF has a very mature domain cloud: financial cloud, human cloud, collaborative cloud, marketing cloud, procurement cloud, electronic invoice, cloud communication and so on.
In addition, for consumers and food business owners to develop corresponding products for multi-dimensional content services, and docking with Bohai, Zhongguancun Bank, Meituan and other group resources, tracking the entire process of the industry chain services, and ultimately achieve link consumers and excellent restaurants, Provide personalized services with standardized means; use big data to optimize and change the cost structure, improve overall operational efficiency; maximize the win-win goal of sharing the economy.
Of course, despite the strong resources behind it, the follow-up in the promotion of the catering industry is still a small point to cut into, and the strategic planning of the company. At the same time, in the face of fierce competition in the industry, we will achieve "application sharing, data isolation" to better protect the security environment of data between enterprises.
Experts at the conference said that the catering industry is undoubtedly the most competitive industry. The long-established enterprises in the catering industry must be able to build the core competitiveness of sustainable development. Honghuo has built an information and operation service platform from three perspectives. The three major systems based on the three perspectives will undoubtedly become an important support for ensuring the core competitiveness and strategic landing of catering enterprises. At present, the HUO SaaS system released by Red Fire has been launched in more than 30 Haidilao stores, and it is planned to complete the online work of more than 200 stores by the end of October.
Tu Hui, president of Red Fire Tower, said that our success must be based on realizing customer value and helping customers succeed. The vision that Redfire will achieve is to create an industrial Internet SaaS eco-chain platform, use data-driven service industry revolution, and Form a long-term partnership with customers and grow with them.