Third, Festival
The length of the line, the strength of the cyclical changes produce rhythm. The rhythm can not only bring a strong visual movement effect, but also make the figure more sporty and organized.
1. Gradient
Gradient graphics have obvious orderly rules and are visually oriented. It is either decreasing or increasing in order of basic form; or it is slowly transitioning from one basic form to another. The former is a repeated change (repeat is the simplest rhythm), and the latter is a change of logic. Due to this gradation in the styling, a rhythm with a high and low difference appears visually. Gradient methods are: shape gradient, direction gradient, size gradient, light and dark gradient, color gradient and so on.
â— Atco glass accessories company logo
This graphic logo utilizes a basic shape of length and length and repeats in reverse, resulting in visual effects, so that the entire graphic has a dazzling sensation while maintaining the integrity of the graphic. This reflective design with glass expresses the industry itself. feature.
â— Kiel Boat Week sign
The gradient of the graphic not only includes the feeling of the ship and the paddle, but also has the feeling of waves, and more importantly expresses the sense of speed of the movement.
2. arrangement
Repeated basic shape arrangements and homomorphic micro-distance arrangements can produce regular visual changes. The regularity of this arrangement produces rhythms. The basic methods of arrangement are: repeat arrangement, spacing arrangement, alternating arrangement: There are also some variation factors in the arrangement, such as: size change, position change, direction change, density change, quantity change, etc. Changes also make the rhythm change, the sense of rhythm increases, and the visual effect tends to be rich. When arranging rhythms in an arrangement, the number of objects to be arranged is required. The relationship of this quantity is guaranteed on the premise of arrangement and rhythm. If the amount does not reach a certain amount, it will be difficult to produce a strong rhythm.
â— Gooding Watson International Limited Structure Company logo
This sign has a clever sense of movement in its basic shape, static, curved, and straight. Therefore, the repetitions of the basic shapes form a strong contrast of movement and rhythm and vividly express the characteristics of the water structure company.
3. Dynamic
Since human retinas require a physiological balance, human vision is more sensitive to dynamic changes than static images. The dynamic image is generated by the momentum, while the image with momentum tends to have obvious continuity and sense of movement. The rhythm can be well expressed. In particular, when the dynamic feature is compared with the static component, the concentration of dynamic processing makes the rhythm more visible and the visual effect becomes stronger. The logo is a stationary graphic design. There are roughly three types of emergent trends;
1 to rely on lines and shapes of gradients, repetitions, overlaps, staggering, localization and other ways to stimulate the visual, resulting in a psychedelic image.
â— Expo logo â— Dawson Communications Equipment Company logo
2. The use of different combinations of thick and thin lines, for centripetal or centrifugal arrangement, with a strong sense of light and dazzling, producing a strong rhythm.
â—Electric company logo â—No precedent product company logo â—Hotel logo
3Using static factors, the thickness of the local change line produces dynamics. Part of the dynamic changes can not be too much. Otherwise it will weaken the dynamic effect
â— Integrated Real Estate Company Logo â— Precision Instrument Company Logo â— Dubai Nylon and Teflon 50th Anniversary Sign
The formula of the logo design juice is not mono-, it is a combination of nature of the composition. Therefore, the general situation of the “painting indefinite method†is the form law that appears in a sign. It is at least the combination and unity of two or three kinds. That is, you have me and I have you. It is precisely because of these changing forms. It seems to be rich in change, vivid image. And coordination - to. Complete and unified: it has both rational logic. There is also a sensual visual effect. Of course, any rule is not rigid. It merely summarizes and summarizes from numerous examples. Therefore, the formal rule of logo design is only one of the factors considered in the design. Logo design is a creative thinking activity in general. Only by using these rules flexibly can we design a high standard mark.
Source of information: pack.cn
Trademark Design Knowledge Collection - Logo Design Form Rules (3)
February 23 07:09:02, 2024
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