3. Visually give people a sense of beauty

In the process of visual communication, text is one of the image elements of the screen and has the function of conveying emotions. Therefore, it must have a visual sense of beauty and give people a feeling of beauty. Good font design, combined with clever text can make people feel happy, and leave a good impression, so as to obtain a good psychological response. On the contrary, it makes people feel uncomfortable after seeing it, it is difficult to produce a sense of beauty visually, and even the viewer refuses to read it, and it is difficult to convey the intentions and ideas that the author wants to show.

Examples are as follows:

This is a text layout with graphics, maybe you think it's not bad

However, is it too plain? What will happen if you change the position and size of the text? Look at the picture below

Or is it OK, see below

Do you feel anything? In fact, it is such a subtle, sometimes just a little change, but the taste is not the same.

Look at the problem of word spacing

Take a look at it, is it better?

For large fonts, if you follow the above practice, maybe you will deal with this way, so it seems that the words will be looser

After adjusting, it looks more compact. The correspondence between words and words also came out

Look at the processing of paragraph text again

After the font is enlarged, the distance between the paragraphs should also be adjusted accordingly (here, small fonts also apply this rule, but the opposite)

For example, when the paragraph distance is not adjusted

After adjustment can be like this

If there are multiple paragraphs, we must pay attention to more questions, such as priorities and priorities, as well as the degree of importance in the expression of content, etc. See this example.

Take a look at this nice layout deal

(to be continued)