The home market is dominated by women's consumption
After the National Day, many people shouted that "Golden September and Silver 10" no longer exist, and the enthusiastic merchants spent a lot of preparations for the various Golden Week promotion programs, but they posted the "cold ass" of consumers. At present, the big environment is such that the home industry that has been following the housing market must accept this reality. The warmth and fashion characteristics of household items fit well with the needs of women and families. In this market research, the female consumer demand in the home market presents the following three characteristics: "She" pays more attention to the quality of life With the improvement of living standards, women's requirements for quality are gradually increasing when purchasing household items. Today's female consumers have not only valued the price, but also considered the cost performance of the product in terms of materials, ingredients, details, and craftsmanship. In particular, the importance of product safety is even more important, especially for families with babies, which are more cautious about the safety of children's goods. For example, in Japan's nuclear radiation incident, which has received much attention in the past, female consumers will examine the origin of the goods and the proof of radiation inspection when selecting goods. Nowadays, female consumers are more willing to improve the quality of life of their families and improve their quality of life by purchasing high-quality products. "She" pays more attention to design and fashion Women are naturally fond of fashion, and nearly 70% of the respondents hope to bring fashion trends into their homes. The home is more stylish and will make them feel their unique taste. According to the survey, female consumers of different backgrounds, such as age, occupation or personality, have different preferences for the style of the home. Professional women, young literary women or petty bourgeoisie have different needs for different themes such as simple style, neoclassicalism and modern style. In addition, female consumers prefer exotic goods, and the multi-national style makes the home more fashionable. For example, the elegant and noble French style, the English court temperament, the elegant Chinese style, the Nordic simplicity, etc., the provision of diversified products can also give "she" more choices. "She" is more willing to be smart In the survey, many interviewees said that under the dual pressure of work and life, modern women hope to liberate trivial household chores through convenient and effective way of managing the family. The home space is relatively limited, and the daily necessities are constantly increasing, creating a comfortable home environment and becoming a life problem that female consumers cannot hide. They are reluctant to be bound by the predicament of "buy, smash, burn", but prefer to enjoy the taste of home. At the same time as the concept of life changes, women will choose smart and simple tools to help them manage their homes lightly through various solutions for living at home. Understand the current "her" market, home furnishing companies in the future product development and promotion direction, perhaps should be closer to "her", in the near future, get "her" who has the world, to see who can read first "her ". Zester Grater,Fruit Zester Peeler,Zest Peeler,Cheese Grater Xiongyang Household Co., Ltd , https://www.xyknives.com
Regarding the law of the market, regarding the internal strength of the enterprise, the author believes that it is the first place to grasp the law and then repair the internal work, so that the enterprise itself is suitable for the market. So what is the current consumption situation in China's home furnishing market? What is the mainstream consumer group facing home furnishing companies? According to an authoritative survey data, female decision makers accounted for 69% of the purchases of household products, men accounted for only 11%, and decision-making accounted for 20%. It can be seen that after the women in the clothing, jewelry, cosmetics and other consumer sectors have become the protagonists of the inconvenience, in the home consumer market, the "her" era has arrived.