[Office Partner Information Center] At present, in China, the stationery industry consists of two major industrial clusters, one is mainly distributed in the stationery industry cluster in the Yangtze River Delta represented by Ningbo, and the other is the Pearl River Delta industry cluster represented by Shantou. band.

The stationery industry is mainly a labor-intensive industry. How to realize the integration of industrial structure in the industrial structure and form an industrial cluster with a certain scale and strength is of great significance for realizing the structural upgrading of the stationery industry.

There are two obvious problems in the current stationery industry cluster: rooting and getting together. Among them, “rooted” is the basis for the development of industrial clusters, while “getting together” leads to overproduction.

“Rooting” is a kind of focus and persistence. Because “rooted”, stationery manufacturers will focus on product research and development, market development, brand building, and in this process, continue to grow and enhance innovation. ability.

"Getting together" is a kind of short-sightedness. When you see what kind of industry has profit, you will rush to the top, eventually leading to overproduction and serious homogenization. Finally, you have to withdraw.

However, in the past two years, more and more enterprises have already seen this problem, began to take a differentiated route, abandon the “getting together”, choose “take root”, and find their own segmentation areas from the original industry. The same is the production of cultural goods, some focus on pen products, some focus on folder and other file management, and some focus on painting stationery; from the brand positioning, some are positioned in fashion, some are positioned in an affordable, Positioned in professional...

It is necessary to "take root" and not "get together". Focus, professionalism, persistence, and differentiated thinking are the strong roads for the rational distribution of resources in the stationery industry cluster.

Source of information: Internet

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