Foreword: In recent years, women are becoming the main force in the sports industry. Before the Rio Olympics, data released by international talent consulting and headhunter SRI showed that the number of women entering the sports industry has increased by 19%. This trend has been well verified in China.

On November 13, the China Sports Industry Market (CSIM), sponsored by Shenzhen City Sports and Rilakkuma, was held in the Kexin Science Park International Conference Center. The theme of the event centered on "women's sports ventures," and with her slogan "her color, her power" as the slogan, guests were invited: Han Mu, the founder of Lazy Bear Sports, and Liu Chi, the deputy director of the Shenzhen Nanshan District Cultural Tourism Bureau. Zhao Murray, general manager of Shenzhen Cardstone Sports, and Frank Zhang, a partner of Yuan Xun Fund, were the opening speakers. Some people found the founder of the fishing line Li Yu, the founder of the Super Orangutan, Gao Kening, co-founder of Le Xiangju, and Zhou Yanna, the founder of Lemon Fitness. Lu Qing, founder of Pure Yue Life, Xiong Mingjun, founder of Wake Yoga, Liu Xi, co-founder of Lexus, and Dong Dong, partners of Yuedong Dynamics, participated in the topic discussion session of the summit.

A total of more than 300 industry participants were invited to participate in the event. The guests discussed the hot issues such as “How do you view the entrepreneur’s women’s label?” and “How do you present the soft side of women from the company’s perspective?” and the audience. Share your own entrepreneurial process and experience. 5 hours of dry goods, so that the audience benefited a lot.

Four measures to support sports industry in Shenzhen Nanshan District

â–²Liu Chi, Deputy Director of Cultural Tourism Bureau of Nanshan District, Shenzhen

“The Shenzhen Municipal Government has invested 10 million yuan in the sports industry fund this year, and the Nanshan District Sports Support Fund and the amount of tasks have been realized within five years.” Liu Chi, deputy director of the Bureau of Tourism, Sports, Tourism and Tourism of Nanshan District, Shenzhen, made it clear that “First, the output value reached 50 million. The industry includes eleven projects such as sports manufacturing, sports agency, club operation, sports research and development, etc. Second, it is necessary to set up a sports industrial park. Third, the government's support methods are implemented to individuals. For example, if you exercise for 30 yuan, the government Subsidy 20 yuan, 10 yuan out of their own, how to make it? Now there is a mobile phone "Nanshan Culture and Sports", next year took out tens of millions of funds to subsidize, like Taobao, in the mobile phone fitness, the government pays, not as before The fourth is that the government buys clothes, holds some good matches, has some competitions of positive energy, and has social benefits, and the government has used some funds to subsidize it, and the maximum amount can reach 40%.

Sports has become a new favorite of women

â–²Zhao Murray, general manager of Shenzhen Cardstone Sports

In the eyes of the vast majority of people in the industry, the female sports market has an inestimable market prospect. "A woman's spending power is worth 50 men." Although summarizing the consumption power of modern women is somewhat exaggerated, it must be the future market trend. In the sports field, female consumers have also been placed at an unprecedented height. Sports and fitness become a fashionable lifestyle. Just like lipstick and high-heeled shoes, sports have become the new darling of women.

"The combination of sport and fashion will be a combination of two trends, forming a lifestyle and a life attitude. The original product channel promotion method has now become an era of content and traffic, with good stories and content. Bring better consumer experience and consumer participation."

This is the sharing theme of Zhao Morai, the general manager of Shenzhen Cardstone Sports, at yesterday's China Sports Industry Market Shenzhen station and also held at the Shenzhen Convention and Exhibition Center from February 24-26, 2017.
Asia Ladies2017 Asian Women's Sports and Fashion Exhibition is held in the aim of the exhibition.

What does Cardstone do? Some people may not understand, but when referring to Alibaba's Yunqi Conference, Alibaba, Mercedes-Benz and some auto shows, they will know that Cardstone is a sports-focused, focused trade show service provider and has landed on the new three boards.

Card sports is a company that focuses on sports exhibitions, creates happiness for the public, and creates value for the general public. It hopes to truly create an event that will create value for more companies and the public.

Cardstone Sports Perfectly Creates a "Sport Meets Fashion" Event

In China, as rising stars such as Li Ning, Anta, Hongxing Erke, and other domestic brands, in the heat of sports events, constantly combining fashion themes, the launch of a batch of sports and fashion sports products combined to win their place in the big waves. This is the sports market.

The Asia Lasies2017 Asian Women's Movement and Fashion Show is based on a keen market foresight, based on various market researches, market segments, and an exclusive women's sports platform that is different from the general exhibition. Its purpose is to hope that it does not depend entirely on The traditional exhibition B2B and B2C exhibit models, but through a brand-new promotion of life attitudes and lifestyles, Chinese women’s sports brands have seen more local new born brands such as “heyjuice” and “lululemon” abroad. In line with the Chinese people's own physical supply products, more promote the development of smart wear in China, so that China's sports industry can truly meet international standards, and the world side by side.

Of course, to participate in this boom, it is not only the Asian women's sports and fashion show wishful thinking. In today's era of resource integration and data king, in addition to the traditional booth sales, the original display methods can not adapt to the current trend, more brands. Training camps and interactive experiential activities were opened, especially now more and more popular cross-border, more and more interactive and experiential activities have emerged. When these activities occur, the original product channel promotion method has become an era of content and traffic. Only good stories and content can bring better consumer experience and consumer participation.

Three Themes Create Women's Sports

Therefore, the exhibition takes the form of “event + exhibition + carnival” to bring forward the most cutting-edge, most healthy lifestyle for the contemporary fashion crowd. Among them, Yaosheng, Aolilai, and China National Aviation Gymnasium had 10,000 fitness parties for partying, Balance School, Dream Yoga, and Yoga Association held a 1,000 person yoga session. The boiling point was PSYCHOS Extreme Sports Show, the Cotton Age, the Health, and the Top. The new fashion T stage show and other on-site activities, a perfect presentation of a feminine, sports, fashion three theme fusion.

Not only that, but the show is also combined with the current wave of women's fitness in the vest line, together with the first SHAPE GIRL vest line contest organizer Qiang Qiang together to build 2017 second Shape Girl vest line start, reshape the most intuitive life of contemporary women Concepts and health methods allow more beauty-conscious women to exhibit the most beautiful form.

Of course, only the participation of sports brands is not enough, the exhibition itself is an industry exchange meeting, there are buy to sell, in order to bring the industry chain rolling. The Asia Lasies2017 Asia Women's Sports and Fashion Show Joint Run Run Circuit, Shenzhen Outdoor Mountaineering Association, Shenzhen Women's Marathon, Swarovski, Love Burning and other resources, co-sponsored the "China Women's Events Major League", "China Running Group Conference" two Major events, bringing together the resources of the National Running Group, the Beauty Running Group, and the Running Goddess to jointly create a big event in the industry, so that more sports companies can see the real needs of the industry groups at the exhibition site. Industrial chain movement.

There are many opportunities for sports entrepreneurship. Everyone understands that it's easy to make a product because you have the resources. However, branding is very difficult. In addition to brainwashing by well-known foreign brands, Chinese brands have a long way to go in terms of design innovation, wear experience and other key issues. There are many platforms spawned by the industry, but they can really calm down and start from the market. From the perspective of customer needs, there are too few platforms to jointly explore and cultivate the Chinese sports market. Maybe just like Zhao Murray, general manager of the sports industry of Cardstone said, sports and fashion is a positive attitude towards life. I hope that the Asia Lasies2017 Asian Women's Movement and Fashion Show will build this platform to allow more women to promote their own personalities and The attitude of life makes the entire sports circle more perfect because of the participation of female groups.

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