Children's furniture requirements are more environmentally friendly, and have strict requirements on the content of formaldehyde, VOC, heavy metals, etc. When consumers purchase, the material basically prefers solid wood, and the coating prefers water-based paint. Safety structures have more requirements for preventing harm to children. The puzzle needs to meet the development needs of children in terms of color, shape and function.

Children's furniture development: After three stages, the diversified pattern gradually formed

In the early 1980s, some adult furniture manufacturers initially produced some children's furniture. In the 1990s, during the development period, the family of only children began to purchase children's furniture, and the market gradually expanded, and children's furniture gradually formed a subdivision. After 2000, foreign furniture was accelerated to export to China, and domestic brands also formed a certain scale, and a diversified pattern was formed. The birth of the children's furniture standard in 2012 officially opened the way for the professionalization and standardization of children's furniture.

The market competition is clearly defined, and the quality problem is still outstanding.

Domestic children's furniture has been clearly divided into three markets: high-end and low-end. The high-end market is mainly for foreign brands. The mid-end market is a large domestic brand, and the low-end market is small or even no brand. Since the implementation of "Children's General Technical Conditions" in 2012, the passing rate of children's furniture in sampling inspection is still not high. There are many problems represented by safety structure, warning signs and formaldehyde emission, and the industry is still slowly standardizing.

"Comprehensive second child" has triggered the accelerated growth of children's furniture demand, and the future market of 100 billion scale can be expected

Children's furniture needs can be divided into two categories: 1 crib demand from parents 0-1 years before the separation of children and children; 2 sets of children's furniture purchase demand after 4-6 years; we estimate that the current children's furniture market has Up to 30 billion yuan. In 2015, the “Comprehensive Second Child” policy has been promulgated for more than a year. Combined with the current birth conditions and related data, we believe that a new round of “baby boom” is a high probability event, which will greatly increase the scale of children's furniture market; The popularity of children's furniture brought about by the upgrading and urbanization process has increased. In 2022, nearly 100 billion children's furniture market is expected.

The industry is expected to gradually shuffle in the future, domestic large brands will seize more market share

Nearly half of the market in the industry has been occupied by small or no brands, and the pattern is relatively scattered. In the future, consumers' emphasis on brand awareness will compress the small-brand market. At the same time, the continued implementation of children's furniture standards and the increase in the threshold of e-commerce channels will screen out small and unqualified brands, and the industry will face shuffling, and large-scale brands will gradually stand out. Among the large-scale brands, domestic brands are relatively mid-range, have a wide audience, and have a wide range of national distribution. They have advantages over foreign brands, and they have extended their trend to high-end children's furniture. In the future, they will further devour foreign brand market share.

Children's furniture is expected to develop a more comprehensive product line and face the crowd in the future

At present, domestic children's furniture is relatively lacking in the home textile and furniture supporting facilities; the population is mainly for children and adolescents aged 4-16, and there is less concern for infants and young children aged 0-3. Referring to foreign famous children's furniture brands, the future domestic children's furniture brand is expected to improve the product line and face the crowd, and better provide consumers with an integrated shopping experience.

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