Shenzhen wants to create a redwood industry leader

Guangzuo, Jingzuo and Suzuo are the three major schools of mahogany furniture, which have driven the development of mahogany furniture industry in Guangdong, Beijing and Jiangsu and Zhejiang regions. With the changes of the times and the development of the industry, the mahogany furniture industry in some areas is declining, and some areas of the mahogany furniture industry are rising. Today, China's mahogany furniture industry has formed the three pillars of Guangdong Zhongshan, Zhejiang Dongyang, and Fujian Xianyou, and the rising star Shenzhen also shouted the slogan to build the redwood industry leader. It is understood that there are now more than 100 mahogany furniture companies in the Guanlan area of ​​Shenzhen.

Xiong Xiaokun, a light industry researcher at China Investment Consulting, said that compared with other regions, Shenzhen has many advantages in developing the mahogany furniture industry. For example, Shenzhen has developed into the country's largest redwood production and timber distribution center. Nearly 80% of the country's redwood raw materials are sourced from Shenzhen. Among the top ten brands in China, Shenzhen accounts for six, and the output value has accounted for more than 30% of the country. The disadvantages are mainly reflected in cost and transportation. “With the rising cost of raw materials and labor, the production cost of mahogany furniture has also risen; and due to the relationship of transportation distance, Shenzhen has bottlenecks in the development of mahogany furniture.”

Shenzhen mahogany furniture enterprises hold a breakout

The development of the redwood industry has a long history. Why does the young Shenzhen have a close relationship with it?

It is understood that Shenzhen’s message to build a global mahogany industry’s lord is at the press conference for the preparations for the “First Southeast Asia (China-Laos) Redwood Treasure Culture Forum” held in June this year. The forum will be held in Guanlan, Shenzhen at the end of this year. It is expected that 800 people will attend the event. The organizers said that they should be the "Oscar" of the world's redwood industry. They also said that they will be the highest level academic exchange summit in the international mahogany industry, and it is the elite gathering of Chinese mahogany industry. It is a collective of outstanding manufacturers of Chinese redwood industry. Image display. Shenzhen hopes to leverage this forum to establish the status of the global redwood industry.

The person in charge of the preparatory committee of the forum said that after the forum, the organizing committee will promote the market of mahogany treasure cultural products through various forms, form the China Redwood Treasure Enterprise Alliance, and establish the Laohong Redwood Treasure franchise brand, and plan to use Guanlan Redwood Home. Art Street relies on the establishment of the world's largest mahogany treasure cultural industrial park in Shenzhen. Therefore, the formation of Shenzhen as the center, through Laos, rational allocation of the entire Southeast Asian mahogany resources, in the country to support a group of outstanding mahogany manufacturing and brand manufacturers to achieve leap-forward development. By then, Shenzhen Guanlan area may become the largest and highest-end mahogany boutique display and marketing base in the country, and Shenzhen will also become the “leader” of the global mahogany industry.

According to industry insiders, the precious wood needed for the development of China's redwood industry is mainly dependent on imports. The advantage of the port adjacent to Hong Kong, as well as the inheritance of the process of wide-style mahogany furniture and the advantages of human resources, make Shenzhen an ideal place for mahogany enterprises to settle down.

Shenzhen Chenghongmu production and distribution center

Shenzhen redwood industry has developed since the 1970s. Today, there are many well-known mahogany brand companies such as Shenfa, Taihe Garden, Midland, Youlian, Wanshengyu and Zodanshi.

According to the person in charge of Shenzhen Hongmu Furniture Industry Association, Shenzhen's mahogany furniture product market has shown a good situation of both production and sales, forming Luohu District Art Exhibition Center, Mingzhu Art City, Futian District Jinhaima Home Expo Center, Fuyong Town, Baoan District. Five major mahogany furniture exhibition bases such as Guanlan Hongmu Home Art Street. Shenzhen Redwood Enterprise won more than 100 national awards, and many works entered the National Museum of Tibet.

According to the data, nearly 80% of customers in Guangxi, Zhejiang, Fujian and other countries are purchasing redwood raw materials from Guanlan, Shenzhen. At present, there are hundreds of mahogany furniture manufacturers in Shenzhen. Last year, the output value of Shenzhen redwood was nearly 10 billion yuan, accounting for more than 30% of the country. Among the top ten brands of the national mahogany, Shenzhen has six seats. They are Shenfa, Taiheyuan, Meilian, Youlian, Wanshengyu, and Zodanshi. The first-class woodcarving artists and skilled craftsmen from all over the country also gather in Shenzhen. Nearly a thousand classical furniture professionals. Shenzhen has become the country's largest producer of redwood and timber.

It is understood that Shenzhen's mahogany products are currently divided into two categories. The first category is high-end collection-level boutiques. The main products include large sofas, pen holders, screens, hanging screens, etc. Among them, the “Jiangshan Duojiao” created by Meilian has set the first Guinness record of mahogany furniture and set the highest auction of modern mahogany furniture. Record. In 2011, Shenzhen Yiyai Taihe Silkworm Tanhuatou boutique pen holder "Chunque" became one of the 18 wood carvings in the National Museum of Tibet. The second category is medium and high-end Ming and Qing antique furniture. The main products are sofas, several cases, tables and chairs, sleeping beds, cabinets and so on.

In order to expand the influence of Shenzhen Redwood, the Shenzhen Municipal Government is also active. Longhua New District, the main gathering place of Shenzhen Redwood Enterprise, actively builds “Redwood Furniture Expo Park” and builds the Redwood Furniture Museum and the Redwood Experience Park.

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