Dear mother and baby business partners, distinguished guests, friends:

Hello everyone!

Spring is warm, the grass grows long, and in this bright spring day, the 12th Presidential Class of the 2018 Autumn and Winter New Product Launch and the Maternal and Child Square Business School is held here. I am very pleased to be with my partners, old and new friends at the Group Headquarters Luohe Industrial Park. On behalf of the Maternal and Child Square Group Headquarters, I would like to extend my sincere welcome and heartfelt welcome to all the business partners and guests who have come to the conference. thank!

In the past year, the development of the maternal and child industry has faced many obstacles, and the market operating environment is full of challenges. Through accelerated transformation and upgrading, the Ma Ying Fang Group actively optimizes product structure and market network, enhances modern management, and vigorously promotes brand innovation and other initiatives. Under the care and joint efforts of all the mother and baby workshops, on the basis of 2016, 2017 sales year-on-year. It has increased by 53%, and the channel has expanded 137 new excellent stores nationwide. Here, I would like to express my heartfelt thanks to every business partner present here! thank you all!

The theme of this year's conference was "Don't forget the beginning of the heart", and the scriptures have the cloud: "Do not forget the original heart, the party has always been", the initial heart and mission of the mother and baby square brand enable employees to achieve their dreams and create wealth for customers. Society creates value and the company's foundation is long-lasting. 17 years of persistence and dedication, 17 years of development history, recorded the history of the struggle of the mother-in-law family, and wrote the youth struggle chapter of the mother-in-law family! The mother-child workshop has grown from an industry follower to an industry leader, witnessing the development of China's maternal and child industry. At present, China is entering the Internet era at full speed. There is no bystander in the progress of the times. The mother-infant square always stands at a new starting point in history with a positive attitude; it will continue to work on the mother-infant industry in China and realize the mother-infant square to become a mother in China. The corporate vision of the industry's first brand!

In the past 17 years, Ma Yingfang has been adhering to the business philosophy of “Having love and having a future”, constantly changing and self-improving, and constantly upgrading and reshaping brand concept, brand image and brand value. Maternal and Child Square has maintained a unique brand style in the same industry. Our products have been recognized by consumers in the market competition. The brand system of maternal and child squares has gradually demonstrated great competitiveness in the market.

In the face of the new normal of the economy, we have encountered some difficulties, but in the face of difficulties, our team has not forgotten the initial intentions, strives for strength, constantly learns, and constantly explores the road to change. Gradually try the "joint venture" model, share risks with partners, and achieve win-win cooperation. Let employees and enterprises become a "community with the spirit, destiny, goals and interests", achieve increasing performance, undertake strategic planning for enterprise development, continuously strengthen the functional appeal of maternal and child products in daily life, and the comfort of consumers in the store. The sense of experience has enabled the overall strength of the Ma Ying Fang to continue to improve, providing a strong support for our franchise retail terminals.

Of course, we can't stay in the past, and we must stand in the future and think about it now. Nowadays, the external environment is changing faster and faster, and the uncertainty is increasing. The changes within our company must keep up with the changes in the market. We must adhere to the goal orientation, constantly innovate business models, organizational models and management models, and consolidate core competitiveness. Look for deficiencies and clear direction in constant reflection so that you can go further.

To this end, the Group has formulated a three-year plan to use 2018 as our basic year. In 2018, the Maternal and Child Square will build on “brand power”, “commodity power” and “channel power” to strengthen the brand's core competitiveness and establish Brand new advantages. 2019 is our step year. 2020 will be the year of our mother-and-baby workshop. Instead of shouting the scorpion, it is better to open your arms and let us continue to lock in the three-year goal and work hard.

About brand power. Brand power is the organic unity of popularity, reputation and integrity. In accordance with the strategic direction of the group, the mother-in-law workshop will establish a brand culture that will strengthen the brand personality, implement effective brand communication, and carry out the correct brand extension, thereby occupying the consumer's mind and forming the brand synergy of the mother-child group. Be a brand that can resist risks, meet new consumer demands, and be innovative in the new retail era.

About commodity power. Commodity power is the foundation of brand power. In the next two years, Maternal and Infant Square will focus on the improvement of commodity power, strengthen the independent research and development capabilities and proportions of commodities, enrich the fashion of goods, enhance the quality and cost performance of goods, and continuously meet the needs of consumers for life functions. Create an innovative and rapid response supply chain, establish an operational management system that enhances commodity efficiency, and enhance the value of goods through precise marketing and promotion strategies.

About channel power. Channel power is the process of optimizing the internal resources of the enterprise and comprehensive marketing management. The brand channel of the future mother-and-baby workshop will follow the development of the group and carry out the omni-channel layout. Optimize and upgrade the channel network, comprehensively enhance the terminal image, re-create the service system, comprehensively train the partners and operation teams; use the Internet thinking marketing strategy to reorganize the operating products and terminals.

The process of brand power, commodity power, and channel accumulation is long, but we believe that the mother and baby will eventually burst like a volcano.

The development of the mother and baby square brand is not only a business today, because with the word "mother and baby square", she is a career, for the long-term development of the foundation, I believe that as long as we work together, this With the spirit of "commitment to mutual benefit and common development", the Group has confidence in its future development path and is fully capable of making the mother and baby workshop stronger and better.

In 2018, it was the 17th year of the Maternal and Child Square Group. The 17 years of hard work have created the glory of the Maternal and Family Square brand. The Ma Ying Fang brand will adhere to the enterprise development strategy, relying on the mother carrier of the mother-infant square, sticking to the initial heart, upholding the mission, establishing internal mechanisms, creating a team that dares to undertake, has combat effectiveness and results, and uses innovative thinking and craftsmanship to do well. Products, create a stylish, healthy and comfortable lifestyle, so that every partner can get more returns.

Looking back on the past, we are full of pride and enthusiasm. Looking forward to the end, we are confident. We sincerely hope that all partners and distinguished guests will continue to care for the mother-and-baby brand, work together, mutual benefit, mothers and children, we Those who have dreams, 2018, we set out together, rain or shine, insist on our dreams, dreams are used to achieve, achievements are all done, happiness is struggling, let us practice our own with practical actions Promise, use our blood and spirit to open a new chapter. Don't forget your heart, go ahead!

Finally, I wish you good health and good luck!

Pet Feeding

Ningbo XISXI E-commerce Co., Ltd , https://www.petspetsdoggze.com