Longfa Wang Xian: Chinese consumers lack the conditions for home decoration DIY
Wang Fa, Chairman of Longfa Decoration Attractive Colors For Ladies, More Eyeshapes For Ladies. Metal Sunglasses, Lady Sunglasses, Female Sunglasses TSM CO., LTD. , http://www.tsmscrew.com
Home improvement companies should raise their own threshold
[Reporter] Can you talk about the decoration market in this spring? Do you feel that there is a new feature, that is, some data that we have mastered in the decoration.
[Wang Xian] I don't have the specific number. I feel that it should be better than last year. The impact of the country's new round of property market regulation has not been revealed. As a decoration company, it has to be late. Another channel is not just new houses. There are still many old houses in our country. Said Beijing, how many old houses are waiting for us to decorate. We just said, how to improve our service, how to improve the quality of our design, the quality of our reputation, and let the people do more with less, this is what we need to do.
We must reform, and reforms are carried out from many aspects, from service design to construction, and even after-sales service.
[Reporter] Then you can simply predict the trend of the home industry in the whole year of 2011?
[Wang Xian] In 2011, it should be a year of transformation for other companies. The key is to look at the company leader. His thinking has not changed. This is the most crucial. I remember attending a meeting in Hainan. At that time, many bosses felt that the decoration company had opened too many. I don’t think it makes sense for you to rely on this. The key is how you do it yourself, so I think that our concept is too old, too Obsolete, there is no more to think about it at a deeper level. It’s too floating. It turns out that we are all too floating. We didn’t think deeply. Now we have to calm down and go to the deeper level to think about the problem.
[Reporter] I just talked about our entire view of 2011. I also know that we will open our 3D pavilion in several cities this year.
[Wang Xian] Right.
[Reporter] Does it mean that you have a very clear understanding of this development model of our Longfa 3D Pavilion?
[Wang Xian] Yes, after two years of exploration, we basically fixed this 3D model in the future. Just as I said, the door may be that we collect materials and distribute them nationwide. The price of concentrated buying will definitely be different than the price that a city will buy. So we have, I am more likely to be the construction of the channel, I will not be a factory like other decoration companies, we did the cabinet factory in 1997. So now we are doing the preparations for our cabinet factory, we can do it. More energy is invested in the construction of channels and the integration of channels. It is possible that Beijing will have a big Beijing concept. It is possible that we will open 20 to 30, more than a thousand, the threshold is high, how high, it must be.
[Reporter] Will it open in Beijing?
[Wang Xian] will open this year, and it will continue. We have to open twenty, at least twenty, more than a thousand square meters or even two thousand square meters of shops, the threshold is high. It is possible that we will divide it into two years.
[Reporter] This home improvement company raises the threshold. In addition to the scale and channels, what else can be achieved?
[Wang Xian] talent. Actually we have been mentioning that all the people are the first. You don't have all of your imaginary things can only be dreams, it won't become a reality, if I can work hard, I think more people are talents, how to attract talents, and another one I think is Many talents in this industry are excellent, and they may also have a lot of money. Actually, I feel that many talents in the foreign industry have a new idea after joining in. His thoughts have not allowed the industry to be tied up, but also bring Some new ideas in a field, I like this.
We have a team called Elite Management. So I want to build one is the elite management team now, and the other one I want to build the elite management team. My T has to be an elite, and talent is small for me. It is an elite now. Therefore, it is said that this is a big wave of sand, to attract some newcomers to come in, to eliminate some of the thinking has not changed, this is the market rules.