Custom furniture has become a basket, and everything can be loaded into it. At present, the market for custom furniture is simply too good. If selling furniture is not related to customization, it seems that it cannot be mixed in the market.

However, the concept of custom furniture is too confusing, and I feel that it is necessary to write a special article to clarify.

Finished product customization

Is the finished furniture completely out of place with the custom furniture?

In fact, as early as around 2010, the finished furniture industry has already proposed the concept of custom furniture, and a number of finished custom furniture companies have emerged. Today, these finished custom furniture companies have basically disappeared from the market.

Customized furniture can be described as high-end custom, designed by a dedicated designer to the entire furniture space, and then in the market to find furniture that specifically matches the design style.

This type of furniture customization has a huge market in developed countries. It is an inevitable requirement for the home space after people's living standards are improved.

However, this type of custom furniture has higher requirements for the income of the consumer population and high requirements for the artistic level of the owner. Only those who truly pursue the spiritual world and are very wealthy can afford it.

Such custom product customization is not fully developed in the Chinese furniture market, and even quite unsatisfactory.

This is probably related to the fact that a few wealthy people have been drawn from the high-risk real estate market in recent years. Many HNWIs invest more in real estate than personal consumption.

Panel customization

The mainstream furniture industry did not expect that a force that has been differentiated from the building materials market has become a new force in the Chinese furniture industry, almost subverting people's realistic perception of modern furniture.

They also call their products custom furniture.

These furniture are made entirely of wood-based panels, starting with custom kitchen cabinets and custom closets.

Compared to the finished custom furniture, the panel customization is completely a “poor” business – those urban residents who are heavily indebted by high housing prices want to use every inch of home space and want relatively beautiful furniture. Place an order at the store of the panel custom furniture.

In the era of such an era, the plate-type custom furniture enterprises have grown at an alarming rate of more than 30% per year. Today, this growth rate has not slowed down.

It is said that the poor people's business is the most profitable. Looking at the financial statements of listed furniture companies, their net profit is really coveted by the finished furniture companies. And it seems that there is unlimited room for growth.

There are more and more products that do not look at the plate-type custom furniture companies, but the main source of their profits is the two major items of kitchen cabinets and wardrobes. This is the domain where big machinery can show its talents. With the current software and network implants, it can realize personalized production with speed, and the cost can be further compressed.

What is the whole house customization?

The popularity of customization has spawned a new market hot word: full house customization.

In fact, this is the result of the extension of the custom corporate brand. People believe in the kitchen cabinet or wardrobe brand, it is naturally easier to buy the same brand of wooden doors, kitchen appliances, and even siding. Custom furniture companies have found that if custom kitchen cabinets are successful, it is easier to sell custom wardrobes; on the contrary, selling custom wardrobes is more successful, and it is easier to sell custom kitchen cabinets.

As a result, the original product relative to a single custom enterprise, began to expand, do large-scale, do the entire product line.

Some furniture companies that did not catch up with the custom business of this kind of business, some directly start from the whole house custom, I hope to overtake the corner.

So the whole house customization concept is flying all over the world, earning enough consumers' attention.

However, the whole house customization is more like a soap that looks beautiful.

It's almost impossible to be proficient, and it's even harder to make money on every product line.

Some companies with long product lines have low profit levels. On the contrary, some companies with good single products have better profit margins.

Those companies that claim to be custom-made in the whole house have a stronger propaganda. If you are really doing it, you have to go long and lose money.

How to customize the hardcover room?

Due to changes in the real estate market, the proportion of newly-constructed houses and fine decoration is getting higher and higher. The so-called fine decoration involves furniture, mainly the installation of kitchen cabinets, and a few will install the wardrobe. That's it.

Hardcover rooms have the greatest impact on kitchen cabinets. If you can't get big orders from real estate developers in the future, kitchen cabinet companies will have a hard time surviving.

The hard-covering room is mainly the business of the low-end furniture market, which has little effect on high-end finished furniture enterprises and high-end finished custom furniture enterprises.

The future of custom furniture

The definition of custom furniture is more deceptive. Many people mistakenly believe that the custom-made furniture is a high-end product. Many urban white-collar workers think that the custom-made furniture is tall.

With the expansion of the hardcover housing policy, panel custom furniture will gradually return to its correct market position.

The real luxury in the field of furniture is the customization of finished furniture.

At present, the customization of finished furniture is often marked by the addition of a siding. This is another misinterpretation of the finished furniture.

The real high-end custom furniture custom space is dominated by the deep designer of art, and the uniformity of the wall panel is obviously devastating for the personalization of such art space.

The custom-made furniture of the panel is like a wallpaper, which can give the furniture space a relatively cheap and unified atmosphere. However, the real customization of the home space requires the finished furniture as the power of the hardware, as well as the soft integration of the ingenious and unique artistic design. The high unity of material and spiritual is the most important feature of real high-end home space, and it is also the most explosive growth point of the Chinese furniture market in the future.

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