Cosmetic packaging, especially for women's cosmetics, is very diverse. With the increasingly fierce competition in the cosmetics market, each cosmetics company is trying hard to expand its own product sales share, and is making every effort to pack and advertise cosmetics.
The functions and functions of cosmetics have become more and more detailed, and there are more and more cosmetics with comprehensive functions. The difference in grades is very obvious, and the packaging forms are dazzling. At the same time, various businesses have carried out cosmetic products in order to better promote their products. Different types and packaging suitable for their own characteristics.
Cosmetics have many names and functions, but in terms of their external appearance and suitability for packaging, there are mainly the following categories: solid cosmetics, solid granular (powdered) cosmetics, liquid and lotion-like cosmetics, creamy cosmetics, etc. .
1, solid cosmetics packaging. There are relatively few types of solid cosmetics, mainly eyebrow pencils, powder compacts, and various kinds of lipsticks. The packaging of such cosmetics is relatively simple.
2, solid granular (powdered) cosmetics packaging. Such cosmetics mainly include powdery products such as foundations and body powders. The commonly used packaging methods include paper boxes, composite paper boxes (mostly cylindrical ones), glass bottles (wide mouth, small ones), and metal. Boxes, plastic boxes, plastic bottles (wide mouth, small size), composite film bags, etc. Under normal circumstances, packaging containers must be beautifully decorated and printed. At the same time, when plastic and metal containers are used, they are often matched with beautifully printed cartons.
3, liquid, emulsion cosmetics and cream cosmetics packaging. Among all cosmetics, the types and quantities of these cosmetics are the most, and the packaging forms are numerous. They mainly include: plastic bottles of various shapes and specifications (usually printed with exquisite decoration); composite film bags of plastic bags (commonly used in cosmetics The packaging of the economical bags or cosmetics of lower grades; glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles, generally used for high-grade cosmetics or cosmetics that are volatile, easily penetrated, and contain organic solvents) Packaging, such as nail polish, hair dye, perfume, toner and other packaging). For the above-mentioned packaging form, sometimes used in conjunction with the color printing carton, and the color printing carton together constitute a cosmetic sales package, in order to improve the cosmetics grade.
4, cosmetics spray packaging. Spray packaging has the advantages of being accurate, effective, simple, hygienic, and quantitatively used on demand, and is often used in packaging of cosmetics that are high in quality and cosmetics that require orientation and quantitative access. Cosmetics such as mousse and hair spray are used in this form of packaging. The commonly used spray packaging containers include metal spray cans, glass spray cans, and plastic spray cans.
Considering the above situation, combined with the development trend of cosmetics and its packaging, modern cosmetics packaging has the following characteristics in terms of the selection of packaging materials and containers, the structural design of packaging containers, and the decoration design of packaging containers.
1. The application range of plastic materials and composite materials in cosmetic packaging is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.
2. The use of glass bottles is limited. Due to the inherent disadvantages of glass bottles (such as large specific gravity, fragility, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, and for high-end cosmetics Or cosmetics that are volatile and easily lost, such as perfumes, are generally packaged in glass bottles.
3. Variety of packaging container specifications to meet different levels of consumption. Due to the intensified competition in the cosmetics market, manufacturers are investing more and more in cosmetic packaging. For middle and low-grade cosmetics, in order to meet different needs, the size of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology due to curiosity.
4. Serialization of cosmetic packaging design. The so-called serialized packaging design refers to the same category of product packaging design based on a unified trademark pattern and text font, with different colors, water lines, or different modeling structures as the basic requirements. , both diversification, but also a sense of integrity. In the practical application of cosmetic packaging, there are generally two situations. First, the same brand, different functions of the cosmetics are packaged in series to facilitate the purchase of consumers, while making the overall price lower than the total price of the individual purchase. For example, a brand of a series of cosmetics, to maintain the overall design style, and then use a larger container, a variety of cosmetics are packaged together, as a sales unit for overall sales; the second is: the same brand, the same main function, but different A series of cosmetic products with auxiliary functions, or a series of cosmetics with the same brand and same function, but different formulas, are designed serially during packaging design. For example, a brand of a variety of moisturizer, its main function is skin care, but the auxiliary functions are different, like a brand of a variety of cleansing milk, its function is cleansing, but the manufacturing formula is different. For this series of cosmetics, in the packaging design, it should meet the characteristics of series of packaging design, both to achieve the role of series packaging, but also conducive to consumer choice.
5. More and more cosmetic packaging needs to be personalized. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer demands of different personalities and express the aesthetic appeal of different groups of people in order to successfully realize the sales of cosmetics.
6. Some cosmetics such as mousse, perfumes and other products are packaged in spray packaging to facilitate consumer use. The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, so that the consumer is easy to grip, easy to access, and easy to quantify in various environments.