Canggu Tiles was founded in 1978. After more than 30 years of time, it has forged a restrained, deep and broad-minded brand story. In 2013-2014, Canggu Ceramics vigorously promoted the artistic trend of architectural ceramic products, combining calm and wise technical means with passionate design inspiration to create pieces of life-touching artworks. At the same time, Canggu Tiles has made active attempts and explorations in terms of brand building, channel expansion, performance improvement, product innovation, etc., and achieved comprehensive breakthroughs.

Art products frequently appear

Since ancient times, ceramics have been respected and appreciated as works of art at home and abroad. As a high-end brand in antique bricks, the source of inspiration for Canggu tiles comes from its respect for nature and thoughts on humanity. Do not stick to the inherent expression of antique bricks, dig deeper cultural connotations under the vicissitudes of the surface texture, pay attention to the transfer of details, devote every effort and emotion to each brick, and bring consumers the enjoyment of art and beauty, "Architecture "Ceramic art" is the eternal attachment and pursuit of Canggu people.

In 2013-2014, Canggu Ceramics made a breakthrough in the research and development of new products, and launched new products such as Lapti, Pocaine, Bryce, Ballard, Torini and so on. In the production process, it pioneered the combination of 3D high-precision inkjet technology with traditional rubber roller printing and screen printing technology. The fired bricks are richer in texture and level in the modern fashion, regardless of physical and chemical indicators or The visual enjoyment has reached the most perfect balance.

The active product R & D capabilities benefit from the professional and passionate R & D team behind it, which also proves the strength of the brand from another perspective. "Design is the soul of the product", standing at a historical level, Canggu Ceramics continues to pioneer and innovate. With its original enthusiasm and aesthetic pursuit for the home building materials industry, it actively expands the cultural attributes of decorative building materials and guides the market to enhance the aesthetics of antique tiles Cognition, broaden the narrow definition of antique bricks, and constantly inject new expression forms and application styles for antique bricks.

Increase brand building

In 2013-2014, Canggu Tiles was unveiled at the international top ceramic exhibition, and the Canggu brand was strongly launched to domestic and foreign peers and consumers.

2013-2014 is the year that Canggu Tiles has formally exerted its strength in brand building. It not only occupies media channels in multiple dimensions, but also adopts a new expression-constructing a perfect electronic platform to extend its tentacles to more new The media puts more emphasis on the comprehensive online and offline media strategic layout, exerts the communication function of network tools, meets the needs of customers in an all-round way, and strives to achieve the perfect user experience function.

At present, Canggu Tile WeChat public account, Sina Weibo public account, "Tmall" flagship store have been launched. Taking the express of the Internet era, Canggu constantly strives to develop a new idea of ​​light, smart and fast brand promotion.

Extending to offline, Canggu Tile actively cooperates with some high-end print media in the industry to enhance brand value and expand brand influence, while targeting target customer groups for precise advertising. In addition, the in-depth cooperation of local media in different regions and the organization of large-scale brand activities have made the brand promotion of Canggu Tiles all over the year, and they have been colorful. Local activities are more grounded and more targeted, and its diversified publicity coverage makes brand promotion 360 degrees without dead ends.

Regional alliances go deeper

With its unique artistry and excellent product quality, Canggu tiles have been exported to Europe, North America and Australia. In 2013-2014, Canggu Tile paid special attention to the construction of domestic marketing network.

In terms of regional structural design, Canggu Tiles not only focuses on the widespread distribution in first- and second-tier cities such as Beijing, Shanghai, Guangdong, and Shenzhen, but also extends its reach into third-tier cities and more remote cities such as southwest and northwest, so that the blood in the region can penetrate through the bones. Strong muscles and firm foundation. In addition, the key development of window cities such as Nanning and Foshan has also allowed Canggu tiles to closely touch the pulse of the industry and perceive international fashion trends, thus ensuring that the design and development of bricks are in the leading position in the industry and leading the overall industry.

Canggu Tiles currently has a huge, sound and efficient marketing network, and nearly 500 stores nationwide provide consumers with different types of services. In the next one to two years, the second production base of Canggu Tile will be formally completed and put into use. The new base was chosen within the birthplace of the Yangtze River culture-Jiangsu. The completion of the new plant will make Canggu tiles to a higher level in capacity reserve, logistics operation, and process control, while also providing a broader space for product development.

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