On September 29th, Ant Financial Services Group and Recruit Lifestyle, a subsidiary of Japanese business giant Recruit Group, announced that Alipay officially entered the Japanese market and connected to Recruit's intelligent POS network with 176,000 merchants. In the future, Chinese tourists can use Alipay scan code to pay when they consume, no longer need to exchange Japanese yen and bear the risk of depreciation of the yen, and obtain Japanese travel information and enjoy exclusive offers.

Recruit's smart POS network is focused on catering, apparel, beauty salons, retail and other industries throughout Japan. The first merchants to access Alipay have a total of nearly 200 stores across Japan, including five popular brands that Chinese tourists must visit: the main store is located in Tokyo's Ikebukuro's main home appliance camera Bic Camera, the main young fashion department store PARCO Osaka’s grilled chain store, Tanaka Grill, Okinawa Naha Airport’s well-known specialty duty-free shop, Airport Trading, Okinawa’s large amusement park, Umikaji Terrace, etc. Among them, PARCO and Bic Camera, which are located in various regions of Japan, will first try Alipay payment at their respective stores. Recruit Lifestyle hopes that the 176,000 merchants covered by its network will be able to easily access Alipay through the smart POS system during the year.

Against the backdrop of the Bank of Japan's adoption of massive quantitative easing, the yen has fallen more than 30% against the renminbi since 2012. For Chinese consumers, today’s travel and shopping in Japan is equivalent to a direct discount of 30%. In addition, the Japanese government has announced that it will exempt consumption tax for tourists from purchasing a variety of consumer goods, and extended the validity period of three-year multiple-entry visa for Chinese individual tourists to five. In the year, it attracted many Chinese tourists to Japan for tourism and consumption. According to the National Tourism Administration of Japan, the number of Chinese tourists to Japan in 2014 was nearly 2.2 million, a year-on-year increase. In the first half of this year, there were more than 1.4 million Chinese tourists to Japan.

Recruit Group was established in 1960 as a large-scale Japanese integrated enterprise starting from the operation of human resources services. It has gradually developed into a leading provider of life information information platform in Japan, covering talents, real estate, weddings, car purchases, education, catering, Beauty, travel, etc., and listed on the Tokyo Stock Exchange in 2014. Recruit Lifestyle's subsidiary, Recruit Lifestyle, provides daily life-related services, including catering, beauty salons, travel, group buying, retail and smart POS system solutions. Its popular local food search service Hotpepper Gourmet, Hotpepper Beauty, Jalan also connected to Alipay's “Japan Travel Assistant” service window in 2015, and provided Japanese food offers, beauty salon appointments and hotel reservation services.

Recruit's smart POS solution has a scanning code collection device for each merchant it covers. As long as the clerk chooses the payment method for the customer, click the Alipay option in the menu and use the camera to scan the user's Alipay QR code. Completed immediately, visitors can find the amount of consumption and history from the Alipay account.

Asahi Ken, President and CEO of Recruit Lifestyle LLC, said: "Alipay is the most commonly used payment tool for Chinese tourists. Japanese merchants have long wanted to introduce this convenient payment service. At present, Japan's wifi coverage rate has reached more than 95%. Enough to provide infrastructure support for Alipay's advanced services. Our combination of smart POS network and Alipay will definitely bring a smoother business and consumer experience to both merchants and customers."

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