Although the chain with five restaurants is equipped with a standard ordering system in the lobby in other areas, the iPad ordering system is unique to this newly opened store. Every table is equipped with a mobile device. Jones said that customers can order food with these devices and order them aside. They can also keep the device on order so they can order cocktails and desserts at any time. Or, they can pay the bill immediately after the order.

Following the digital menu board, the iPad ordering terminal has brought new opportunities for the catering industry to enhance the customer dining experience. Whether it is a digital menu board or an iPad ordering terminal, it is based on the customer's experience, and affects the customer's consumption experience, thereby increasing store sales. In the specific operation, the content operation of the ordering system is also very important. The Star Open Digital Signage Community provides a large amount of online template material for the digital content operation of the catering industry for free download. Fresh and beautiful content makes it easier to mobilize customers' enthusiasm for consumption.

“Bright Onion Restaurant” invested $95,000 for this emerging platform. These costs include $40,000 spent on POS systems, $40,000 on iPads, and $15,000 on a variety of hardware and network services. At first glance, this plan is expensive and expensive, but Jones, who is also a subway contractor, is confident that he can recover the cost in less than nine months. He believes that giving customers the freedom to order and pay can bring in an additional $1 in revenue for each order.

“It’s about asking customers to wait for extra drinks and desserts,” he said. “Customers might think that waiting is not necessary, then you lose the order. But with this new ordering system, They can add some food as they please, instead of waiting for the waiter there."

The new system is also equipped with a server page button that can be used when customers need services such as beverage additions or ketchup.

“We try to provide the best service to our customers,” he added. “Although nominally self-service, we are not doing enough. We give customers multiple choices so customers can be at their own time. Get the food you want."

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