To be as white as toilet paper? Whitening products are very dry? Whitening is a "dangerous product" that can easily damage your skin? ...NO! Beauty technology makes every skin care product update amazing. When the new round of whitening campaign starts, update your whitening concept first! Sitting on new ideas, new tactics, new products, your whitening must be stable!

1 , OUT: whitening products will make the skin dry

IN : More whitening, more moisturizing

Why do you always think that whitening products will be very dry? SK-II skin care expert Wu Hao told us that first, people will compare whitening products with anti-aging and moisturizing products. In the past whitening formula, there may not be so many moisturizing ingredients, so they feel dry; in addition, many whitening Products have the function of accelerating the metabolism of the stratum corneum. If the water content of the skin itself is not high enough, it will feel dry. The new generation of whitening products have added more moisturizing ingredients to make the skin's moisturizing effect significantly improved.

Big new tactics:

BOBBI BROWN to Brightening Whitening Moisturizing Cream

Price: 600 yuan / 50ml

Let the water give the whitening power: BOBBI BROWN's new series of whitening and whitening series is a whitening series based on moisturizing and moisturizing. The light "water-in-oil" base emulsion texture contains hyaluronic acid and high-efficiency hydrating factor to strengthen the skin's inner moisturizing barrier. .

2 , OUT: sensitive skin, whitening products do not touch

IN : Improvements in formula make whitening products milder

It is said that whitening products are irritating, and the reason is generally to help the keratin metabolism of acid components, but a new generation of whitening products have improved in keratin metabolism, such as using a milder peptide instead of acid, etc. With a combination of sensitive and sensitive formulas, the new whitening products are like a modified version of the “soup”, which is more delicious and more nutritious.

Big new tactics:

Mary Kay White Focus Whitening Essence

Price: 240 yuan / 9.5ml

The natural extract is milder: the core of Mary Kay's new whitening series is the four kinds of natural extracts, which have been repeatedly and carefully matched with whitening complexes, which can gradually and gently give the skin white and flawless and young and clear.

3 , OUT: efficient whitening is a bluff

IN : Technology creates strong whitening power

The development speed of beauty technology is far beyond your imagination. Two or three years ago, you still can't imagine that skin care products can change the genes of the skin. I can't believe that the knife can be cosmetic without moving the blood. So please believe it. High-tech whitening, although its improvement in whitening effect is still not immediate, but it also has a sharp increase in speed. Of course, you have to choose a brand that you can trust.

Big new tactics:

OLAY Pure Deep White Essence

Price: 240 yuan / 50ml

The birth of high-tech medical whitening energy: Olay oil brings you the luminous medical energy, giving you a faster, gentler new whitening experience in just four weeks.

4 , OUT: the spot is hopeless

IN : New discovery to win the spot

Generally, whitening skin care products are designed to suppress the whole face melanin, and the spots are accumulated by several melanocytes, which can be improved with extra effort, and high-concentration formula and precise application can be effective. Two breakthrough discoveries in the whitening field in 2010 - the discovery of the fourth stain and the discovery of melanin channels, let us be more confident to defeat the stains.

Big new tactics:

Clarins Clear Whitening Essence

Price: 720 yuan / 30ml

Blocking the melanin channel: Clarins is surprisingly new to the melanin channel. Traditional whitening technology can only lock down three causes of melanin: control melanin production, inhibit melanin over-delivery, and dilute melanin. But there is no way to control how active the "melanin channel" is. Clarins White is committed to cutting off the melanin channel and winning a decisive day.

5 , OUT: "I want to be as white as toilet paper"

IN : Whitening enters the "light" century

The beauty teacher S S once said: "I have to use all methods, I have to be as white as toilet paper!" The toilet paper is very white, but it lacks the natural and lustrous white. The new definition of whitening in 2010 is white, which gives you a diamond-like radiance.

Big new tactics:

Shu Uemura's Pure Whitening Pure Intensive Essence

Price: 700 yuan / 30ml

It is really white to remove variegated color: Shu Uemura has broken through the limitations of the previous "white-black" thinking, and found that the skin color is formed by the fusion of six kinds of myogenic colors, just like the palette is transformed into thousands of colors, and the composition of the original color is corrected to eliminate the "painted face". "And the ideal white skin of Asians is less brown, brown, green and other "variegated", more pink.

Shu Uemura's Pure Whitening Pure Intensive Essence

6 , OUT: With a foundation, I don't need whitening

IN : White from the inside is the highest level

"Whitening takes time, it's better to apply a few white foundations directly!" This is a strategy that many women who are too eager to whiten, but do you really want a "whiteboard"-like face? The new whitening point of view reminds everyone that whitening does not allow you to immediately change your skin tone, but gradually has a uniform, flawless and lustrous skin.

Big new tactics:

BOBBI BROWN to Brightening White Sunscreen Lotion SPF50 PA+++

Price: 550 yuan / 50ml

The whitening scheme that crosses the boundaries between skin care and make-up: the unrestricted search for white skin is not the current aesthetic. Make-up artist BOBBI BROWN believes that even skin tone and healthy skin are the real and effective "whitening". The new whitening solution should cover skin and powder makeup, giving the skin a uniform, long-lasting and long-lasting care while giving the skin a perfect texture.