Unlabeled Bottle: Challenges Brand Loyalty Limits
The ABSOLUT VODKA, a leading vodka brand attracting innumerable worlds with infinite creativity, not only relies on the top quality vodka and is popular among consumers all over the world, but also has its own iconic classic bottle and its free unfettered brand spirit. It has been popular all over the world for decades and has been further integrated with contemporary art and culture. ABSOLUT VODKA launched the "NIPEI" bottle, the product name is taken from the English text "NO LABEL". As its name implies, no wine label and brand were affixed to the bottle of the "ZIP" bottle. The name, in addition to challenging the consumer's stereotyped image of the brand and the label, has also led to the elimination of personal label myths. Double Adjustable Standing Desk
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The ABSOLUT VODKA is a global limited edition product. Its special feature is that its classic bottle is not labeled with any brand or brand name. It maintains a clear primary color and challenges consumers' inherent stereotypes on the brand and the label. impression.
ABSOLUT unique bottle shape, from the 16th century Swedish common bottle, its clear crystal clear bottle body, always caught everyone's attention. Continuing the launch of the Rainbow Limited Bottle launched in 2008, this year we have launched a brand new ABSOLUT NO LABEL bottle, which continues to encourage people to show their true colors and pride in their original colors. It also targets the gay community. ABSOLUT brand spirit is the best evidence for respecting humanity and full of creativity and uniqueness.
ABSOLUT believes that regardless of gender, sexuality or even race or religion, should be respected and inclusive; ABSOLUT encourages everyone to be loyal to themselves, and proud to confidently live out the positive energy of self. What makes ABSOLUT different is that in this multi-year era, in addition to advocating mainstream values, you can listen to all unique voices. With the launch of the "Nippon Bottle" limited bottle, ABSOLUT is not only brave enough to challenge the universal phenomenon of discrimination and prejudice by the "labelling" method in today's society, but also symbolizes that ABSOLUT is actively pursuing a multi-colored and rich experience. Respect world. ABSOLUT insists that everyone should be proud of themselves, show absolute uniqueness and self-confidence, and enjoy the most dazzling and true self.