TransPromo: the future of targeted marketing
What is Trans what? TransPromo is an industry term that refers to turning transaction documents (such as billing statements, receipts, and point-of-purchase document materials) into promotional opportunities, that is, turning billing statements into a powerful one-to-one marketing tool so that you can sell more Many products and services. In addition, you can also use cross-selling and up-selling information such as receipts, hotel bills, and loyalty program documents with the help of daily reading materials. TransPromo will create a new customer service experience for customers. And InfoPrint Solutions Company ™ can help you do this. Why choose TransPromo? • Taking full advantage of most existing customer data can improve marketing return on investment (ROI). Determining customer demand based on the customer ’s past purchase behavior can also significantly enhance the customer ’s experience with the brand. • Cross-selling and up-selling can increase incremental revenue. It can change the billing statement from a cost to a revenue generating channel. In addition, the influence of this channel can be tested and evaluated in order to continuously optimize performance. The "We printed the marketing message that customers are happy to accept on the bill," said the chief marketing officer. Determining customer demand based on the customer ’s past purchase behavior can significantly enhance the customer ’s experience with the brand. Make documents. Of course, the billing statement is just a simple document that guarantees the customer's payment. But the purpose of billing is much more than that. InfoPrint Solutions Company can turn your checkout into a fully personalized, one-to-one marketing tool that your customers, partners and companies can all benefit from. These highly targeted documents can help reduce support costs while increasing customer loyalty, increasing revenue and marketing ROI. From data monitoring to envelope insertion and mail confirmation, InfoPrint will provide you with a complete end-to-end solution to turn documents into powerful marketing documents that customers will not miss. For those customers who like to obtain documents by email, our multi-channel delivery method can meet your various needs anytime, anywhere. The fact. • According to research by technical research institutions (such as Madison Consulting and InfoTrends), as of 2010, full-color digital TransPromo files will grow at a double-digit rate with an estimated growth rate of 91%. • 95% of people open documents and browse documents for an average of three minutes. Direct mail cannot achieve this effect. Source: "TransPromo Revolution: It's time! 》 (The TransPromo Revolution: The Time is Now!) InfoTrends, August 2007 • A recent survey showed that 63% of people like personalized documents with relevant promotional images. Select InfoPrint Full service solution. InfoPrint Solutions can conduct business analysis and work closely with IT and print operations teams to provide an economical seamless transformation plan. If you are using color printing for the first time, InfoPrint Solutions is especially useful. In addition to our industry-leading printer series, we will also work with you to develop solutions that fully integrate hardware, software, services, and third-party applications. Convenient software management. InfoPrint provides various software management solutions to help you centrally manage uninterrupted printing operations, thereby increasing printing speed. InfoPrint ProcessDirector's accuracy, controllability, and flexibility are all significantly improved. Increased efficiency will reduce costs, and it also provides other functions to help spread personalized marketing messages based on customer loyalty. product. InfoPrint provides a complete series of first-class printers that can meet any challenge. Our printers are specially designed to meet your most demanding TransPromo printing needs. In addition, our printers are not only inexpensive, but also easy to operate and maintain. InfoPrint ® 5000 color printing system InfoPrint 5000 is a powerful high-speed continuous paper inkjet on-demand printing system, with vivid and durable printing. The print quality can meet the company's need to produce a large number of full-color, personalized and targeted customer files. InfoPrint 4100 This is a large-capacity monochrome printer capable of printing memorable and personalized communication files. It can produce vibrant text and images, thus making your TransPromo files both professional and eye-catching. InfoPrint Cut Sheet Printer Series Our high-speed, combined monochromatic paper printer has a printing speed of up to 135 prints per minute ①and has many features, such as sorting, binding, inserting, and manual bookbinding. In this way, almost no operator intervention is required to produce various documents of excellent quality. InfoPrint Working Group Series This high-performance laser and multifunction printer (MFP) working group series provides low-cost, easy-to-use solutions for companies to carry out small-capacity TransPromo projects, and can print at high quality in storefronts, hotels, advertising kiosks and finished product warehouse Documents with lower cost per page. Work together to develop the best solution. In addition to the hardware, software and services required for transformation, our TransPromo solution also integrates technologies developed by leading technology partners in the following areas: • Document combination: add new data to the existing transaction file to provide personalized information and preferential information, thereby causing a strong resonance of the target audience. • Redesign the document: redesign the document and add color to the document to make the document more noticeable, easier to read, and able to convey the customer ’s message. • Data analysis: Discover data and identify upsell or cross-sell opportunities; develop applications to help you make better use of existing data or collect and use other data. We work together to develop an integrated TransPromo solution that helps you optimize marketing expenses. No prediction is needed in the future. The future of target marketing is bright, and TransPromo is a pioneer in leading target marketing. These one-to-one marketing documents allow companies to provide an increasingly rich customer experience in a sustainable and evaluable manner at a lower cost. In addition, InfoPrint Solutions Company's industry-leading hardware, software and services can help you develop a complete end-to-end solution based on your needs. Set your company's success goals now and it will be better tomorrow. Therefore, only imagination will limit you to winning target customers. With a partnership with IBM Global Financing (IGF), we can provide financial support for a full range of solutions, including printer hardware, software, and services. Our Fair Market Value (FMV) leasing activity leases InfoPrint hardware products at the lowest usage fee, and solves capital investment issues by providing operating lease fees and capital lease fees. In addition, IGF can meet any need to end the printer's life cycle, including handling environmentally friendly printers that are not for sale, and modifying services that help reduce the risk of data leakage. You can use InfoPrint as a one-stop service point to provide TransPromo and financing solutions.
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Source: Madison Advisors Best Practices Study, 2007; and TransPromo Revolution: It's Time! 》 (The TransPromo Revolution: The Time is Now!) Info-Trends, August 2007
Source: InfoTrends, "Future of Mail", survey, 2006