The market is changing every day. For the office stationery industry, which is slow to start, it not only faces competition from the industry, but also faces the situation that international famous brands are pouring into the Chinese market and occupying high-end products. Therefore, in order to achieve development in the stationery industry, transformation is the main goal of today's development.

We should be able to see that for the office stationery industry, medium and low-end office stationery has occupied a certain market, and there is still a lot of space in the market for the development of high-end products with higher consumption levels. And with China wanting to develop into an industrial power, it will certainly establish a new model of independent innovation, new and strategic, which will promote the structural adjustment of cultural products, while the development of industrialization and market demand will give birth. A strong demand for stationery consumption, in the process of international competition intensified, the development of China's stationery industry will encounter a new technology blockade. So what are the factors that constrain the accelerated transformation of the stationery industry?

Due to the integration of the global economy, international brands have continued to flood into the Chinese market, and they have suddenly occupied the high-end market in China. In addition, China's own low-end stationery market has begun to form a market shrinkage, leading to further competition in the office stationery market. In the market, high-end products have always been mainly imported, and domestic stationery products are facing more severe challenges of international competition. Secondly, the technology-leading strategy is shifting to a customer-centric strategy. The economic crisis will often lead to large-scale industrial upgrading and enterprise transformation. The stationery industry will realize manufacturing service. The core is to focus on customers and actively provide customer needs. Personalized service. As a result, the transition from simply selling products to providing total solutions, from technology-centric to customer-centric has become the trend today. Once again, the market demand is quite different, and the product structure needs to be adjusted quickly. Although the industry has maintained rapid and rapid development for many years, the phenomenon of unreasonable industrial and product structure still exists. The whole industry is large but not strong, and high-end products are heavily dependent on imports. At present, although the market share of domestic independent brands has been somewhat improved, it is still very low overall, and the potential for domestically replaced imports is very large.

For the office stationery industry, if you want to go down in the field of stationery industry, you must change your business model and embark on a road of independent innovation.

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