I. Overview of China's printing industry

According to the information of the State Press and Publication Administration, at present, the basic situation of printing enterprises nationwide:

Ø Total number of companies 101,948

Ø Among them: 6551 publications accounted for 6.4% of publications

Ø packaging and decoration printing 43384 accounted for 43%

Ø Other printing 48,920 households accounted for 47.07%

Ø typesetting, plate making, binding 3039 households accounted for 3%

Ø Digital printing 54% accounted for 0.053%

China's printing industry overview

(1) The number of enterprises in the packaging and printing industry accounted for 43% of the total number of enterprises, and the total industrial output value in 2008 and 2009 also accounted for 32.6% and 33.3% of the total output value of the printing industry, respectively.

(2) At present, China's printing methods, offset printing accounted for 52%, gravure accounted for 22%, flexo accounted for 8%, embossed accounted for 7%, silk screen accounted for 5%, and other accounted for 6%. The above can be seen that offset printing is a bit. 52%, gravure accounted for 22% is the second. And there are only 54 digital printing countries in the country, which is just in its infancy.

Printing Equipment

Ø Total output value of 15 billion yuan

Ø Import value of 1.421 billion US dollars

Ø Export value of 590 million US dollars

Paper and cardboard

n total output of 85.73 million tons

n import volume of 3.03 million tons

n export volume of 3.26 million tons

n Apparent consumption of 85.5 million tons

Per capita consumption of 65 kg per year

Second, the development trend of packaging and printing industry

(1) Food industry

The continuous and rapid development of the food industry has brought a broad market development space for the packaging and printing industry. According to relevant information, the total output value of China's food industry reached 4.5 trillion yuan in 2009, an increase of about 15% over the previous year, and the demand for food packaging market reached about 70 billion yuan.

(1) Take several kinds of liquors as an example: (Unit: 10,000 liters under the same)

2008 2009 year-on-year growth (%)

u white wine 570 707 23.82

u beer 3950 4236 7.09

u wine 75.2 96 27.63

(2) Soft drink industry: Unit: 10,000 tons

2008 2009 year-on-year growth (%)

n soft drinks class 6504 8086 24.33

n carbonated drinks 116 125 7.09

n packaging drinking water class 254 316 24.6

n juices and vegetable drinks class 145 15

(3) Dairy industry unit: 10,000 tons

2008 2009 year-on-year growth (%)

n liquid milk 1447 1642 13.5

n milk powder 100.8 112 11.07

In recent years, especially in the packaging of beverages and liquid milk, which are packaged in paper, aluminum and plastic multi-layered Tetra Pak, Kangmei bags and roof bags, the growth of liquid milk has reached 50 billion in 2009. It is a 1/3 increase over the previous year and is a product with considerable development potential in the future. The first packaging and printing industry closely related to the food, beverage and beverage industry. The products in these industries need packaging, and the quality of packaging and printing directly affects the quality, grade, and market sales of these industries. Although packaging printing can not determine the inherent quality of the product, good packaging can guarantee and extend the quality and life of these products, extend their shelf life, and facilitate carrying and transportation. The packaging can earn a reputation for the product, establish a brand, prevent counterfeiting, and provide convenience for consumers to choose goods.

According to experts' prediction: in the "Eleventh Five-Year Plan", there are several industries with great development potential, one is convenience food; the other is dairy products; the third is beverages and liquid milk packaged with Tetra Pak, Kangmeibao; the fourth is processing of agricultural and sideline products. product. With the further adjustment of the product structure of the food industry and the upgrading and upgrading of the products, higher requirements will be placed on the packaging and decoration printing and packaging image.

(2) Cigarette industry

The tobacco industry is an important source of business for the packaging and printing industry. In 2009, domestically produced domestic cigarettes were 45.49 million boxes (250 pieces per case, 50,000 pieces), an increase of 1.341 million cases or 3% over the same period of the previous year. Among them, the proportion of cigarettes (category 1, 2, and 3) rose to 38.73%, an increase of 5.21 percentage points year-on-year, and the category 5 smoke decreased by 4.7 percentage points. The more cigarettes are produced, the more the demand for beautifully colored cigarette packs, and the higher the added value, which will have a great effect on the national packaging and printing industry.

(3) Pharmaceutical industry

There are more than 4,000 pharmaceutical enterprises in the country, and the total output value of the pharmaceutical industry is nearly 600 billion yuan. According to relevant forecasts, the annual growth rate of the domestic pharmaceutical market in the “Eleventh Five-Year Plan” will reach 13% to 17%, which is bound to be the field of packaging and printing. Come to a huge space for development. At present, there are more than 2,000 enterprises in China's pharmaceutical packaging and printing industry, which can produce more than 30 kinds of pharmaceutical packaging materials in 6 categories, which can basically meet the needs of the domestic pharmaceutical industry.

After China's accession to the WTO, China's pharmaceutical products are integrated into the global market competition, and the requirements for the quality of pharmaceutical packaging are becoming higher and higher. It is imperative to improve pharmaceutical packaging. In particular, the State Food and Drug Administration has stipulated that all medical insurance drugs should be supervised from 2010 onwards, involving two or three thousand pharmaceutical companies. Many experts pointed out that in the next five years, pharmaceutical packaging will become an important economic growth point for China's packaging industry, and the proportion of packaging printing in total pharmaceutical output will increase from the current 13.7% to 25%.

(4) Cosmetics industry

Ø According to the China Flavor and Fragrance Industry Association, there are 3,000 cosmetics companies in the country. In 2009, the sales reached 160 billion yuan, with an annual growth rate of 13% to 15%. Cosmetics require high value-added color boxes (color cartons generally account for 15% to 20% of the total amount of cosmetics, and some even higher). Only this one, a year of cosmetic color box packaging will need about 25 billion yuan. At present, China's per capita cosmetics consumption is around US$12, which is only 1/7 of the world's per capita consumption. With the improvement of people's living standards, the demand for cosmetics will rapidly increase, and the high value-added cosmetic color packaging box will also increase greatly.

(5) Electronics and home appliance industry

Ø China has become a major producer and exporter of electronic information products in the world. The output of various products ranks among the best in the world. For example, mobile phones sold 160 million units in 2008, with an annual growth rate of over 30%. In 2009, LCD TV sales reached 27 million. Taiwan has shown a multiplier growth trend compared to previous years. In 2008, the sales of panel TVs were 124 million units, and the sales of notebook computers was 12.6 million units; the sales of desktop computers were 26.3 million units, an increase of 16% over the previous year. The output of washing machines reached 49.35 million units, an increase of 13% over the previous year; 60.63 million household refrigerators, up 18.8% over the previous year; 12.58 million household refrigerators, up 23.8% over the previous year, and 1990 million domestic water heaters. The annual growth rate is 15.67%. In 2009, China's exports of electronic products reached more than 200 billion US dollars, accounting for about one-third of the country's total foreign trade exports, accounting for 20% of the world's total electronic information products trade.

Ø The rapid development of electronic information products and household appliances, etc., is bound to inject vitality into packaging and printing enterprises, and promote the development of the packaging and printing industry, especially the electronic products provide a huge development opportunity for micro corrugated cardboard packaging.

Third, China's packaging and printing industry development trends and priorities

Trends and priorities of the international packaging industry

It is estimated that the annual packaging sales of the world is about 5,000-600 billion US dollars, the packaging company reaches more than 100,000, and the number of employees exceeds 5 million, accounting for 1.5%-2.2% of the gross national product. The packaging industry in developed countries is usually the ninth or tenth largest industry in the country. The annual growth rate of the packaging industry and products in developing countries is over 10%.

n The United States, Western Europe and Japan are the world's third largest packaging market with annual sales exceeding $300 billion. Among them, the US packaging market is wider than Western Europe and Japan. The annual sales of US packaging containers are around 140 billion US dollars, while Western Europe is close to 100 billion US dollars and Japan is 60 billion US dollars. The packaging industry in the US, Western Europe and Japan will continue to grow in the future. It is expected that in the next five years, the US packaging market will grow at an annual rate of 3.5%, with an average annual growth rate of 4% and 3% in Western Europe and Japan, respectively.

n The four pillars of the modern packaging industry substrate - paper, plastic, glass, metal, among these four packaging substrates, paper products grow fast, raw materials are also widely used, it is not as fragile as glass, nor It's as heavy as a metal material, it doesn't carry a belt, and it doesn't have as many environmental problems as plastic. Compared with plastic, metal and glass packaging substrates, LCA (Life Cycle Assessment) technology is used for quantitative evaluation. Paper packaging is one of the promising green packaging materials. Currently, Carton, carton, paper bag, paper drum, pulp molded products, etc. have become an important part of the modern packaging industry, widely used in food, alcohol, light industry, medicine, health care products, cosmetics, electronics, home appliances, clothing, toys Sales, packaging and transportation packaging to ensure that these packagings are harmless, safe and environmentally friendly. Therefore, paper packaging is widely used in daily life and is considered to be a promising and potential packaging material. International health organizations and domestic environmental experts believe that in the future, shopping must use non-toxic, harmless "all-paper environmental protection bags."

Fourth, the application and development of new technologies

(1) Digital printing

Ø Printing technology is one of the fastest growing technologies in the world today. Digital printing is the development direction of printing technology, which has been fully verified from Drupa2008 and 2010 IPEX.

Ø Digital printing is mainly to achieve personalized on-demand printing, instant, small batch and variable printing.
Advantages of digital printing development:

Technical advantages: (1) no film, short cycle,

(2) Fast, flexible, variable, unit cost is not related to printing; it is convenient for digital linking and transmission.

Market advantage: (1) personalized, on-demand printing market

(2) Variable data printing market

Service advantage: It can be remotely printed, digital printing files can be transmitted over long distances through the network, enabling remote proofing or off-site printing, reducing printing and shipping costs.

According to statistics, in 2009, there were more than 2,100 digital printing enterprises in China, and the total industrial output value reached 11 billion yuan. The digital printing enterprises are mainly commercial printing and bill printing, about 1,000 commercial printing enterprises and 700 bill printing. China's digital printing accounts for about 7% of the total printing market in the country, and there is still huge room for development in other countries abroad.

According to the development history of digital printing abroad, combined with domestic reality, digital printing has great development prospects in the following business areas.

Ø office business printing market

Ø commercial advertising printing market

Ø Securities bill printing market

Ø Label printing market

Ø personalized printing market

Ø Inkjet digital printing demand situation and development prospects (inkjet digital printing is also a kind of digital printing).

Ø The demand for digital printing equipment is currently on the rise and has a wide range of applications. According to international agencies' predictions, in 2010, the overall market for global prints grew by 3% to 4%, and the printing industry is facing increasing competition and pressure. In 2010, digital printing will increase from 4% of the total printing market to 14%, of which inkjet technology will account for half, and by 2015 global digital printing output will reach 124.8 billion euros.

Ø At present, the annual growth rate of digital printing retail sales in the United States is 18%, and the growth rate in Europe is 22%. In the rest of the world, the average annual growth rate is 8%, while the growth rate of digital printing in China is less than 5%.

Ø Although the scale of China's digital inkjet printing market lags behind that of Europe and the United States, it has accelerated in recent years compared with traditional domestic printing.

Ø Inkjet digital printing is recognized as a promising technology development direction in the industry. Its emergence and development have accelerated in recent years. It is expected that this demand will increase significantly in the next five years.

Ø Its emergence and development will lead to a reshuffle of the printing industry. It will change the way digital printing is a supplement to traditional printing, with the trend to replace traditional printing in most printing areas.

3 issues currently facing

With the improvement of people's cultural materials, the quality and individualized demand for printed materials are getting higher and higher;

n How traditional printing responds to the impact and challenges of digital printing technology;

How to green through printing equipment to meet environmental requirements.

n In recent years, since the State Food and Drug Administration and the General Administration of Quality Supervision, Inspection and Quarantine have respectively implemented the electronic quality supervision code for product quality, the progress has been relatively smooth. According to the new situation of the electronic quality supervision network of China's product quality, so far, since the implementation of the electronic supervision code, The effect is highlighted. Haitian soy sauce used to cost about 40 million yuan a year for anti-counterfeiting expenses. Now it only costs a few hundred yuan. And the anti-counterfeiting effect is very good.

n At present, the State Food and Drug Administration, in compliance with the Notice of the General Office of the State Council on Printing and Distributing the Five Major Reforms of the Medical and Health System in 2010, clearly requires electronic supervision of all kinds of essential drugs, and this year A notice was issued on the 11th of the month, clearly stipulates that “all the successful bidders producing basic drug varieties should join the drug electronic supervision network before March 31, 2011. Before the essential drugs leave the factory, the production enterprises must be on the small sales packaging of the listed products. Printing (posting) the electronic labeling code for the uniform identification of drugs.

u According to the relevant departments, the production of essential drugs involves 3,000 pharmaceutical companies, about 307 varieties, according to the medical department, 30 billion labels a year. However, at the same time, the label printing enterprises have to submit drafts and higher requirements on product quality, inkjet recommendations, cost prices, etc.

u In summary, digital printing is an emerging printing transformation, which has become an important supplement to traditional printing technology. The transition from traditional printing to digital printing is an inevitable trend of development. In today's society where digital printing is becoming more and more developed, with the advancement and continuous development of science and technology, the potential market for digital printing is expanding. With the need for variable digital printing, digital printing will develop rapidly in China, and digital printing in China will The scale of the industry will soon be formed and will occupy a large proportion in printing.

RFID technology

Ø RFID technology, as an advanced automatic identification and data acquisition technology, is recognized as one of the ten important technologies in the 21st century and has been successfully applied in various fields such as manufacturing, logistics management, public safety and anti-counterfeiting.

Ø At present, the international anti-counterfeiting field has begun to use the trend of anti-counterfeiting of electronic technology. The first is to use RFID technology (Radio Frequency Identification, also known as radio frequency identification technology).

ØRFID is an automatic identification technology that emerged from the 1990s and gradually matured. It uses radio frequency for non-contact two-way communication to achieve identification purposes and exchange data.

The advantages are:

Each of p has a global unique ID number - UID, UID is in the ROM when making the chip can not be modified, can not be counterfeit, no mechanical wear, can prevent anti-fouling;

The p reader has a physical interface that is directly open to the end user, ensuring its own security; in addition to the password protection of the tag in the data security aspect, the data part can be implemented by some algorithms to implement security management;

There is a mutual authentication process between the p reader and the tag.

RFID technology is widely used in production, logistics, transportation, medical, anti-counterfeiting, identity verification and many other fields where it is needed in an accurate, safe manner, high anti-counterfeiting function and monitoring of products.

The main advantages are

Ø Each product has a unique number to completely eliminate counterfeiting;

Ø The anti-counterfeiting feature code is unique and cannot be changed or rejected;

Ø Labels and anti-counterfeit items cannot be stripped, otherwise the labels will be invalid;

Ø Multiple encryption to ensure data security;

Ø waterproof, anti-magnetic, bendable, adaptable;

Ø Using non-contact reading and writing, data can be stored for a long time;

Ø A variety of package forms, easy to embed and glue on the goods, flexible production and printing;

Ø Lightweight, flexible and easy to use;

Ø The reader can read and write multiple tags at the same time;

Ø Can be identified multiple times, repeated reading and writing;

Ø Read and write devices are easier to use than magnetic strips and barcodes;

Ø Cost-effective, flexible, and upgradeable than any other technology;

Ø It can record the middle information of commodity circulation process and realize supply chain tracking and traceability

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