Wengang takes the industrial town to develop a new road for the development of characteristic towns

Nanchang released a joint venture into Xianwen Port, which opened the theme of “One Pen History”. Once the event was launched, it caused a warm response from netizens and actively participated. Many netizens posted a message on the Nanchang publishing platform to tell the story of themselves and the brush. Some of the netizens said that it was learned through this activity that the origin of the brush industry was Wengang Town, Jiangxi Province, and 75% of the brush on the market came from Wengang.

In fact, in the history of Chinese writing brush, Wengang is undoubtedly the most gorgeous and colorful chapter. For more than 1600 years, it was named after the pen, and it was honoured by the pen. "The pen is not inconsistent with the port of Hong Kong" has become a popular story in the pen industry.

In recent years, Wengang Town has built on the overall goal of Jiangnan Town, which integrates “culture, industry, tourism, leisure and market”. Based on the brush culture, it develops unique characteristics of Wengang based on the pen industry. Cultural industry, creating a famous industrial town.

Wengang has developed a new path of economic development with its industrial town.

Developing characteristic industries

Drive into Wengang Town, Jinxian County, Jiangxi Province, and a rich cultural atmosphere will come. Just walk into a pen village along the street, look up and look carefully, actually can see the works of many famous calligraphers. This is a historical and cultural town full of pens, with a history of more than 1,600 years. Wengang is named after the pen, and is excited by the pen. In the Qing Dynasty, Zhou Huchen opened a pen village in Suzhou and Shanghai. Wengang Zou Farong opened a pen in Wuhan. “Zou Ziguang Ge pen”, “Zhou Huchen pen” and “Zhejiang Wang Yipin pen” were called the world’s three famous pens.

Since the reform and opening up, Wengang has relied on the millennium brush writing tradition to actively develop the modern pen industry. Metal pens, gel pens, ball pens, oil brushes, etc. have developed rapidly, and the pen industry has become an important economic pillar of Wengang. At present, Wengang has gathered more than 2,200 large and small brush production workshops and operating enterprises, with 13,000 employees. The domestic market of 30% of national metal pens and 75% of writing pens is in the hands of Wengang people.

"The pen is not inconsistent with the port of Hong Kong" has become a popular discourse in the pen industry. Wengang has gradually opened 30 freight lines directly to 26 cities including Shanghai, Beijing, Guangzhou, Nanjing, Wuhan, Chongqing and Yiwu, and improved the marketing system of production, transportation and sales.

A pen has raised an industry, and the pen industry has set up a bridge for entrepreneurship of Wengang people. From family workshops, manual labor, to the formation of specialized division of labor systems; from home sales, to the establishment of distribution outlets throughout the country; from the provision of semi-finished products and parts, to the creation of their own brands, the booming pen industry has created a large number of jobs.

The vigorous development of the industry with the characteristics of "pen" has opened a chapter for the economic development of the town.

Create a characteristic town

The development and construction of Wengang cannot be separated from the integration of culture and industry. Thanks to the pen, Wengang has gathered more than 2,000 people to engage in calligraphy and painting business all the year round. All famous pens and villages have close contacts with famous Chinese painters and painters, and this has become a huge resource that can be transformed into wealth.

Wengang Town is an important industrial town in Jinxian County and even in Jiangxi. The cultural products, medical equipment, pharmaceutical and chemical industry, LED photoelectric industry and other industries have a solid foundation. To this end, Wengang relies on the brush culture, based on the pen industry, relying on unique industrial advantages, vigorously implement the "industrial town" strategy, and embarked on a "industrial development to promote urban construction, urban construction to support industrial development" New way.

Personalized positioning can reveal the urban heritage. Based on this understanding, the town government has highlighted the individualized image of Wengang. “Pen Dulian Cultural Street” has become a beautiful business card that shows people in Wengang Town.

A clear industry can strengthen the scale of cities and towns. In recent years, relying on the advantages of natural resources and economic resources, Wengang has been oriented to the market, focused on development, and cultivated an industry that is superior to people and different from others, making it the leader of local economic development and the source of farmers' prosperity.

It is understood that at present, Wengang Town takes the cultivation of characteristic market as a breakthrough, combines the construction of small towns with the development of private economy, and builds specialized markets such as stationery, agriculture, poultry and livestock, etc. The enterprises have provided the necessary conditions to attract merchants from all over the country to trade in Hong Kong, promote the scale and grade of the leading industries of cultural goods, and form a good situation of “industrial promotion of towns and urban industrialization”.

This time, Nanchang released the theme of “One Pen History” initiated by the joint venture into Xianwen Port. The online interactive activities will continue until the 26th of this month. Nanchang will invite you to help the brand, face the whole country! Go to the world!

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