Zhang Zhi, Chairman of Industry Peak Decoration

Twenty years ago, in a famous and beautiful university in the South, a young man with the dream of being an architect, studied in a classroom full of green vine plants and old art. For a good time in leisure, he will also look up at the sky and imagine that he can participate in the team building high-rise buildings one day.

He did inherit his own architecture major at some time after graduation, but later things were a bit of a surprise: the home improvement as a secondary business gradually became his main business, and until now, it has been the year of ownership. Entrepreneur with a production value of more than one billion. He didn't think about it. When he was a child, he thought about being a pilot. When he was a student, he yearned to be an architect. Now he is the chairman of the industry's peak decoration, Zhang Wei. He said: 15 years ago, it is far away from the dream at that time.

Grinding industry also grinds temperament

In half a year, Zhang Wei has been in business for 15 years. Most successful entrepreneurs talk about their entrepreneurial journey. They started with small things, and after many years, they can see that some small things can develop into a lifetime choice. In the spring of 1997, Zhang Wei opened the first small store in the market. Before that, he worked as an engineer and project manager of the State-owned Sixth Construction. He also undertook civil engineering and public works. He was not used to it at the time. The style of doing business in state-owned enterprises, but also sensitively aware of the market opportunities brought about by housing reform, coupled with the relationship between the civil engineering and public attire, and the first batch of Dongyi Risheng and Yaguangya who entered the home improvement industry. I entered the small alley of the Deshengmen people's home improvement market and started my own entrepreneurial journey.

Zhang Wei said that the idea of ​​opening this door was quite simple. It didn't open the store, it was fresh, and in order to let the workers have regular work outside the project, they could pick up a few orders a month. Unexpectedly, within three years of business, the performance far exceeded the expectations of the time, rapidly increasing from 2 million in the first year to 6 million in the second year and 15 million in the third year. As a result, the huge potential of this industry has allowed Zhang Wei to see the possibility of continuing to grow bigger.

Looking back on the 15 years of his own business, Zhang Wei believes that "it is very tired, this industry is grinding people." Compared with real estate, profits and accumulation are much smaller, but he is not without the opportunity to change careers.

In 2001, Zhang Wei had 20 million funds to be mobilized. He had considered taking land in Shandong Zibo and doing real estate business. The real estate industry was also making rapid progress. The profit of a project was enough for the home improvement industry for several years. But in the end, it did not enter the real estate market. It may have undergone complicated thinking and trade-offs. It may be found that the home improvement industry is still a social brand. Every year, more than one million square meters of houses are renovated and entered into thousands of households. of. "Especially now, when I come up with business cards, some people say that when they know the brand, they are very happy." Zhang Wei said.

I am looking for DNA from a billion companies.

After many years of exploration, accumulation, and learning, the peak of the industry has achieved rapid rise and experienced a low point, and now the target in front of it can be summarized as six words "100 million hundred stores," he put This is a five- or eight-year plan. To this end, he went to the CEO class of China's most expensive Cheung Kong Business School, "I am looking for the DNA of a billion companies." This answer made the teacher greatly appreciated.

In the CEO class of Cheung Kong Graduate School of Business, there are more than ten entrepreneurs with billions of entrepreneurs and many entrepreneurs with billions of them. Here, Zhang Wei’s qualifications are not high, but he has his own clear goals. “I want to know what the leaders of the 10 billion companies are doing, what to think about, what resources they have, and how to promote a company to do better.”

Being a strong learning ability is a remarkable feature of Zhang Wei. His observation, thinking and summing power make him stand out. In school, he is called "small summary" by his classmates, because after he has passed, he always It is a very interesting habit to say a few words and summarize a few sentences. In addition, he does not reject strange things, because whoever lives, whoever is established, has something to learn from.

This way is consistent with his habit of reading books. Zhang Wei’s method of learning is very special. He never read a book carefully, but he is a multi-disciplinary student. He describes himself as “nomadic learning.” Looking east, seeing a book or one thing. The point of concern is to think and analogy, and ultimately to build into your own mind through refinement. Cross-border thinking, this is Zhang Hao's source of corporate innovation.

The industry's innovative ability to lead the industry has envied the industry's envy, bold innovation, and dare to be the first to eat crabs. For example, the birth of the peak of the industry in 2008 was born. At that time, Zhang Wei was deeply interested in the Gome Suning model of the home appliance industry. After learning from experience, he decided to make Gome Suning in the home improvement industry. He believed that the theme commercial real estate model is suitable for the scale of small profits, while the home improvement company and building materials business The relationship can be analogized to the relationship between Gome Suning and home appliance brands. With this concept, the resource efficiency was extremely high by looking for properties, selecting a brand, setting up a rent + rebate model, and demonstrating the effects, while considering the interests of materials manufacturers, consumers, home improvement companies, designers, etc. Peak grid mode.

Zhang Wei’s mode of thinking allowed him to find a path to innovation. The idea of ​​collaborating with ChinaNet in 2011 and the touch screen of the furniture showroom was based on his unique way of thinking. Zhang Wei's open thinking, the learning method formed from childhood, and the essence of cross-border absorption have made his innovation a habit.