Near the Spring Festival, many large-scale furniture stores have launched a variety of promotional activities, many furniture manufacturers to meet the 2012 "first wave of the market" attitude into the battle. However, many consumers found that the overall feeling of solid wood furniture is still "stretched" compared with the panel furniture with sharp price cuts, and some even rose slightly from the second half of last year. In fact, compared with panel furniture, solid wood furniture has always been a high-end product for a small number of people, but this phenomenon has quietly changed. The characteristics of solid wood furniture, environmental protection and high cultural connotation have been recognized by many consumers. In order to meet the demand for solid wood furniture, many manufacturers in the industry who only used panel furniture began to play the idea of ​​solid wood furniture.

Solid wood furniture prices are still "firm"

According to the reporter's visit, in many large-scale furniture stores, many furniture manufacturers launched large-scale promotional activities such as gift giving, cash back, lottery, etc., plate furniture has basically launched a discount of 50% to 30%, solid wood furniture has also launched " Offer package". According to some manufacturers sales staff, affected by the property market regulation, the downstream furniture market has also been affected, especially after the National Day Golden Week in 2011, many companies' sales decreased by more than 20% over the same period in 2010. Manufacturers especially hope to have a new year "opening the door", in addition to the sample price "one down to the end", the strength of discounts on new products is also more obvious than the same period last year. Some consumers who were interviewed by reporters said that solid wood furniture feels "the discount is very attractive", but the actual discounted price is not significantly lower than the second half of last year.

It is understood that some solid wood furniture, especially high-grade mahogany furniture, is indeed difficult to price, mainly because the cost of the manufacturer is increasing, and only the worker's labor costs have increased from 200 yuan / day to 300 yuan / day. The carving of mahogany is difficult and professional, and the wages of workers continue to rise. Although the media reported that the price of some mahogany furniture raw materials fell, but the biggest impact is the low-end products, while the large furniture professional store is biased to operate high-end mahogany furniture, so the price reduction here is not outstanding. The prices of huanghuali and lobular rosewood furniture of some well-known brand furniture have only recently “stopped up”, and the prices of solid wood furniture such as Laos red rosewood furniture and chicken wing wood furniture have still risen slightly.

Panel furniture sales go downhill

In fact, panel furniture can launch a large discount, and it has a certain relationship with its gradually cold market sales. In the process of promoting healthy living, in the process of purchasing furniture products, health and environmental protection have become the main factors for most consumers to consider. In the major supermarkets, the reporter interviewed several consumers randomly, and 80% of consumers chose furniture for solid wood furniture, mostly because of their environmental protection, practicality and durability. The reporters surveyed and found in the major furniture stores that the price of the mid-range panel furniture bedroom is set at 5,000 to 6,000 yuan, while the price of a set of medium and low-grade solid wood furniture is generally 8,000 to 10,000 yuan. It is not difficult to find that the price of expensive panel furniture and cheap solid wood furniture is very similar. In this case, many consumers would rather add a little money to choose low-end solid wood furniture.

According to the reporter's understanding, since last year, the sales of solid wood furniture has shown a clear upward trend. The exquisitely simple and natural rough style is the main style of solid wood furniture sales.

An industry insider believes that non-plate furniture that can compete with solid wood furniture is the only one. In terms of style, since the panel furniture is not limited by the size of the wood, the shape is more varied and the price is more advantageous. However, panel furniture is prone to pollution problems, and its moisture resistance and deformation resistance are also lower than that of solid wood furniture. Therefore, panel furniture has lost many customers. In a word, the lack of environmental protection and long-lasting appearance of panel furniture is the main reason why many consumers turn to solid wood furniture.

Manufacturer test water solid wood

It is understood that Qumei Furniture, which has always been characterized by fashion and originality, has recently launched a series of solid wood furniture, which is loved by consumers.

The reporter noticed that these furnitures incorporate a lot of Japanese styles. The most obvious thing is that almost all wardrobes, bookcases and other products have joined the bow pattern that is only available in Japanese kimonos, so that the lines of the furniture are softened. The style of solid wood furniture is not only fashionable but also practical, and the unique texture of solid wood has completely surpassed the panel furniture in all aspects. According to the sales staff, Qumei's solid wood furniture has already been popular in first-tier cities such as Beijing and Shanghai. Especially the young people in their 30s have a special liking for these solid wood furniture.

The same as the furniture of the panel furniture, the high-profile furniture has recently announced the entry into the solid wood furniture market, recently launched solid wood furniture, the new product is currently passing the consumer comprehensive inspection and product stability market evaluation. Not only that, but also the brand new solid wood furniture is available in the furniture of the Dynasty and Huaxuan.

In addition, not only the panel furniture manufacturers began to test the water solid wood furniture, but some home furnishing manufacturers who originally produced other categories also began to join the ranks. For example, the Dapeng Mick brand is the first choice for many people when choosing a sofa. Now the brand is also Recently launched the free-style brand of solid wood furniture, complemented by its sofa.

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