2 Context of the Book Form and Multivariate Communication Structure
The concept of “book morphology†with originality focuses on the multi-structural theory of the coexistence of form, god, and intention, and forms a new thinking and method for book design. From information weaving to visual effects, we always pursue the design concept of the beauty of the books as a whole, and give readers a kind of enjoyment beyond words and forms, looking for "meaningful" forms that convey certain spiritual connotations. As well as the ability to have a dramatic imaginative space, we have created a supreme spirit “container†that has both physical and spiritual qualities and preserved values.
The exploration of morphology is the key point in the development of modern book design. When the form has a demeanor and rich ideas, the book design will give a fresh life, and an ordinary book will also give a touching artistic conception. Book design is to create a living body of knowledge, which penetrates into the projection of emotions, talents and readers blend and interact, can also send out attractive information, and at the same time make the book has a vivid trend, sticking out its sensitive tentacles, walking Into the human body, water people's hearts. The "form" of book form constitutes the static beauty of the book's visual modeling in a beautiful, convenient, and practical sense. It is the physical structure of the book. The "deity" is the rational construction of the book, with its peculiar ideas, organized information, and fluctuations. The melody of the ups and downs, the graphic illustrations of reasonable complementarity, and the integration of various elements constitute a dynamic sense of flow of book connotation activation [2].
The physical appearance of books and rational demeanor are only compatible with the designer's aesthetic consciousness, creative ideas and psychological emotions. Only in this way can they show the exquisite personality and rich moral implications of the books, and truly become a kind of readers who can make them feel empathetic. Life form. The multiple constructions of form, spirit, and will greatly enhance the cultural content of book form design, and fully expand the space for book form design. It is an artistic road based on perceptual creative process, and it is also based on information accumulation, overall composition, and Process technology for the content of the road to engineering. Modern book design pays more attention to the perfection and supplementation of the concept of human engineering. It follows strict standards and rules, emphasizes rational order, and pays attention to the gold value of specifications in design. "Engineering" is a concrete practical system for the rational construction of books. It is the imagination and design thinking triggered by the original book. It constitutes the point of revelation of reading materials. Based on this, it creatively combines words, images, and materials, and creates them rationally. The form of books with new style features is combined into a new book design context in order to realize the overall concept of book form design. The morphological characteristics of modern book design are unidirectional to multidirectional, and the functions of books have also been transformed. From the planar structure of unidirectional knowledge transfer to the horizontal, vertical, multidirectional diffuse diffuse multivariate structure of knowledge [2].
The creation and breakthrough of the new book design concept undoubtedly have a guiding significance and space expansion for the re-understanding of book design. It further requires book designers to stand at the height of system theory and cut into the creation of books, thus focusing on a series of issues such as the internal spirit and external forms of books, macro and microcosmic, literature and images, design and process flow. Since readers' appreciation of various parts of the book cannot be completed in an instant, they form a dynamic understanding of the artistic effect of the whole book in the process of reading and in the continuation of time. This process of flipping reflects the preservation of knowledge and energy. And the alternative way of preaching. Therefore, the design not only goes deep into each space of the books such as covers, ring linings, lesbians, pajamas, texts, and illustrations, but also takes into consideration the different properties of the material of the books as soft or hard, giving full play to natural textures such as paper, leather, and wood. The ingenious harmony and contrast between the main body of the graphic, the contrast between the colors, and the extension of the spatial form of the books in the dynamics form the rhythmic rhythmic beauty as the line of sight shifts. If the book design was simply attributed to graphic design and the like in the past, then the structural reading of the modern book emphasizes the process of reading, and the involvement of factors such as form, color, taste, and sound is not just a two-dimensional category.
The occupation of space, the lightness of volume, the visual flow, and the penetration of media materials have enabled the design of books to enter a multidimensional, omnidirectional era of dissemination. At the same time, the advent of digital technology allows designers to fully and freely mobilize resources. , control form, accumulation content. The flexible operation of the computer also enhances the art level of the book design—framework, frame, borderline, title, citation, subtitle, overview, and addition. These attract readers' attention and their accuracy is traditionally manual. Technology cannot be achieved. But the computer is after all, but the human brain is the main body of art. Only by having an overall understanding and grasp of modern book design, and improving the designer's own qualities, can we achieve a three-dimensional, all-round experience with keen intuition and rich experience. Conception and research. This also means that book design can more freely set, re-set, decompose and adapt old features and plans. Only by re-setting new visual language structures at the intersection of new technologies and new technologies can we make today’s books The pattern is deduced into a broader space. The book design process is like a stage where the curtains are gradually opened, and the momentum of different elements in each direction should be combined to make the performances of the show colorful and shocking to the soul, so that the spiritual infiltration of the book art and the cultural inclusion in.
3 Conclusion
Book design is only the concept of leading, keen to seek new ideas, technical materials and production techniques to keep up with the goals of the times, while the shape of the book shape is the designer's mind alone and the emotional world of inquiry, is the spirit of art and commodity symbiosis The coexistence of interweaving and compounding. The new book form design breaks the constraints of the inherent patterns of books and the transmission of pure lead characters, the mainstreaming of graphics and the context of morphological diversification, changes people’s reading habits and behaviors, and creates subjective dynamic imaginative designs. In order to enlighten readers in their reading of books to find a relaxed, free atmosphere and humanistic care, the wisdom of the imagination and the source of imagination are bred by using the doctrines of books, gods, and coexisting books to study the independent value system of aesthetic images. .
Author: Li Changchun (Zhengzhou Institute of Light Industry)
Source: Packaging Engineering, Issue 3, 2005