Recently, a well-qualified and long-experienced furniture man said: "I didn't expect a news report that 'the price of redwood plummeted' could affect the survival and development of many mahogany furniture companies, and even let some small and medium-sized enterprises be overwhelmed. The crisis of bankruptcy or transfer. The development of the mahogany furniture industry is really impressive."

After listening to this statement, I can't help but feel deeply. Indeed, in recent years, the mahogany furniture industry has been in the midst of “deep waters”, and some small and medium-sized mahogany furniture business owners who have only won short-term benefits have begun to feel the “cutting pain”. Because of its relatively weak strength and immature conditions, the “Da Vinci” incident in the furniture industry, the crisis of mahogany raw materials, the “surge” of mahogany furniture prices, and the current “redwood price plummeted” The second storm is a fatal blow to them.

According to the relevant person in the timber market, at the end of the year, the prices of some redwood raw materials did fall back, but it was not the reported “plunge”. Affected SMEs because the main material is just one of the falling prices of these redwood materials, plus they seize some of the misunderstandings that consumers think wood determines the value of furniture, opportunistic, at a cost Buying mainstream materials on the market to hoard and gain short-term profits, so the storm of redwood prices plummeting is like a sharp heart in the heart, making them hang on the line. Large enterprises and brand-name enterprises have a deeper strength base, and thus the impact is relatively small.

Perhaps, in the eyes of many people, the furniture market is changing too fast, and many companies simply cannot afford to stop the impact of market uncertainties. But in fact, everything has two sides. When the situation is good, the company is easy to feel good about itself and relax its vigilance. When the situation is not good, it is the moment when the company understands and tests its own strength. The theme of constant market is competition, the winner is the king, and the loser is the leader. What is the strength of the enterprise and how it is luck is determined and verified by the market. In the current economic situation, all kinds of storms in the industry test the viability of every company and entrepreneur.

After all the storms in the mahogany furniture industry, all kinds of signs have stimulated the development of the market, which proves that the market environment in which enterprises survive will suddenly become unpredictable, unimaginable and incomprehensible from the normal state. Enterprises will hit various kinds at any time. All kinds of unimaginable "storms." And if companies only make "quick money" through simple raw material hoarding, and there is no reasonable and long-term planning and goals, then in the big waves of the market, it will inevitably be quickly eliminated.

Looking back along the historical track of the development of the mahogany furniture industry, the marketing model of the mahogany furniture market and the structure behind it have already undergone tremendous changes. “Broken and welcome new” and constantly eliminating “backward” “productivity” has become a man of the mahogany furniture industry. consensus. Then, the "price plunging storm" that broke out at this time point turned into a pusher to promote the "shuffle" of the rosewood industry.

The redwood industry needs a revolution. This revolution will turn the industry upside down. He will wash away the impetuousness of the industry, accumulate the industry's "internal strength", guide enterprises to find a stable development strategy, and create a strong brand for enterprises.

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