Lu Jun, deputy general manager of Shanghai Panmei Wood Co., Ltd.

[Reporter]: Mr. Lu, hello, what products did Pan American develop in the high-end market and geothermal this year?

[Lu Zong]: Our pan-American is now mainly to create a high-end overall home market concept, using the best quality wood in South America to better enhance the quality of life of our consumers. Based on this concept, we have developed several new products. The first is geothermal. Now that the standard of living is improving, consumers are increasingly pursuing quality of life, and the demand for geothermal is increasing. So geothermal will be a fast-growing industry, so Pan American is based on the original geothermal floor. On, and constantly develop new products. China’s 5,000-year-old people’s love for wood has a long history. Wood culture has existed for a long time, including our old houses, temples, etc. Solid wood is very popular. After we have improved and improved our technology, we Provide solid wood geothermal flooring that our customers can use.

Secondly, the color of solid wood is relatively small, and the previous ones are relatively simple. Based on this situation, we have also developed solid wood parquet products. The solid parquet floor is now seen on the market, most of which are troughed, and we are The whole piece is directly spliced ​​together, which makes our colors more natural. Compared with those patterns painted by pigments, our pattern will be more beautiful and natural. This is an essential difference.

The third is for our high-end customers, such as villas and large houses, so we also developed a series of leaders for the big houses and luxury houses as early as 2007. This is not the market because of this big board. It is a difficulty to ensure quality and ensure that there are no problems during use, so this is also a technical requirement. Then consumers are using our high-end, high-quality products, they are very fond of our wood, they will want to match the stairs, wooden doors, back wall panels, etc. These also need wood, where to get What are the matching and high quality products? Based on this, we have developed a matching solid wood product, which integrates the concept of the whole home. Most of the furniture currently used in the market is cork. In addition to mahogany, there are few hardwoods. Due to the optimization of the current transportation conditions, many good, for example, rosewood can be better used by us. These excellent hardwood woods, we carry out technical improvements, control its stability well, and then apply these woods to us. The products go up, so the products are rich, the product series is gradually perfected, we can provide, and continue to create a whole high-end solid wood home such a concept.

[Reporter]: Just now you talked about the leader series products for the luxury villa market, then the original tree series and the geothermal series that are being promoted, their corresponding consumer groups?

[Lu Zong]: The original tree series is the solid wood product we are talking about. It is mainly to meet the needs of mass consumption, but the geothermal series should be upgraded to a higher level. Because the geothermal product itself is of high price, the middle and high end is ours. Main direction.

[Reporter]: The new product update frequency in the flooring industry is very fast. The release of new products will inevitably improve and innovate some aspects of the old products. What are the points that Pan Americans pay more attention to in product innovation?

[Lu total]: Mainly in the three aspects of function, surface treatment and color, for example, in the function of the piece, from ordinary development to geothermal, from small board to large board, and aesthetics, we can now in pure solid wood It is made of antiques or various colors, as well as solid wood panels that are popular with consumers.

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