Package decoration and function

(1) Protecting Goods (2) Beautification of Commodities (3) Sanitization of Packaged Goods (4) Promotional Functions

1, protect the goods

Protecting goods is the most basic function of packaging and decorating. Traced back from history, from the time of the exchange of its own products, there was no decoration at the beginning. The middle package was simple and only served to protect the goods. With the progress of society, commodities can only meet the needs of people through simple packaging, and gradually began beautifying packaging. This is the complete meaning of “packaging and decorating”. Most products are inseparable from solids, liquids, powders, pastes and other physical forms. They are hard, soft, light, and heavy. After the finished product is produced from the production line (mechanical or artificial), it must be transported, stocked, installed, and finally placed on the counter to meet consumers. Many of these processes must inevitably produce shocks, shocks, squeezing, moisture, corrosion, etc. How can they reduce their losses to the best packaging, including perfect design, reasonable use of materials, easy to carry in the promotion process and Use, easy recycling and disposal.

2, beautify the goods

In today's fierce market economy competition, the exquisite and noble package decoration is increasingly showing its unique charm. Only by carefully decorating and beautifying the goods can they increase their own value, promote the desire of consumers to purchase, and allow people to love and occupy. The pros and cons of product packaging and decoration are often directly related to the economic benefits and even survival of a company. "Cargo sells a skin" clearly shows the relationship between packaging and decoration and the value of goods. Taking cosmetics as an example, some cosmetic products cost only a few cents for each bottle of cream. After packaging, the selling price can be increased by a dozen to several tens of times. Another example is that some gifts are often packaged and decorated far more than the cost of the product itself. It can be seen that the economic value of the goods after beautification.

3, packaging to make goods sanitation

With the modernization of society, environmental pollution has gradually become a worldwide disaster. In particular, the increasing sanitation of food is particularly important because it is directly related to human physical and mental health. Commodity hygiene is the basic principle of social commodity circulation. To do a good job in commodity sanitation, one is to do a good job of anti-corruption and anti-deterioration treatment of the product itself, and then the scientificization of packaging, and constantly use new materials to improve backward packaging, greatly extending the shelf life of goods.

4, promotional features

On the shelves of optional shopping mall counters that are not recommended and introduced by the waiter, the packaging's promotion function can show the unique vitality. A packaging first acts on the people's vision, and it is determined by the visual feedback to the psychological and visual psychological effects. Buying desire. A good package is itself a good self salesman and publicist.

A good package, to give people a sense of beauty, to be loved, this virtually played a role in the transmission of information. The transmission of information and self-promotion are complementary. In addition, the transmission of information is closely related to the quality and reputation of the product itself. A lot of fake and shoddy goods are misappropriating people's good packaging images (some of them are brand reputations). Visible information transmission and self-promotion are very important functions of packaging.

Since the founding of the People's Republic of China, we have put forward the guidelines of “practical, economical, beautiful,” “protecting commodities, beautifying goods, and propagating goods” and “scientific, economical, strong, beautiful, and marketable” for packaging design, all of which are nothing more than concentration. It reflects the physical function, physiological function and psychological function of packaging and decoration.

Product attributes

The commercial nature of packaging and decorating refers to the fact that all designs are for goods and promotional services, while the product attributes refer to the concept of different attributes of specific types of goods, that is, different types of goods have different structural forms and different picture composition. Forms and different shade tendencies and so on.