The rapid development of digital printing technology, high-speed and fast digital printing machines are closely related to our lives. Modern people's demand for "personality" has been greatly satisfied through on-demand printing and variable data printing. Maybe you will ask, what are the differences between the industry terms of personalized printing, on-demand printing and variable data printing? In fact, the distinction between this issue in the industry is also vague, and it can only be distinguished simply by the difference in printed matter.

The emergence of the on-demand printing concept is closely related to the development of computer and network technologies. In theory, on-demand printing should be a generalization of personalized printing and variable data printing. With the wave of book electronicization, on-demand printing technology has been quickly accepted, and it has begun to penetrate all corners of the publishing industry, which has also made the so-called "on-demand publishing" concept popular. However, the development trend of information technology is to replace “atom” with “bit”, paper media publishing will eventually be replaced by electronic publishing, and traditional publishing will eventually transition to electronic publishing. Because on-demand printing has the characteristics of both traditional publishing and future electronic publishing, for publishers and consumers in transition, on-demand printing is easier to be accepted by people than pure electronic books, and it is also a company Eventually, a transition period towards electronic transformation is provided. Therefore, for a long period of time in the future, on-demand printing will exist as the main force of diversified publishing and information services. The era of small batch printing in traditional printing is about to pass, and "short-run printing" has transformed into on-demand printing.

Because of the flaws in traditional printing on demand (the bottleneck in the process of converting digital data into high-resolution rasterized data, that is, RIP in traditional workflows), there is no such concept in industrial printing. However, on-demand printing quickly became the king in the field of daily and rapid printing, which allows the end user to decide the number of prints and part or all of the content. In fact, on-demand printing provides a brand-new publishing operation mode-on-demand publishing. This leads to the concept of on-demand printing and even on-demand publishing: the printing and publishing methods based on the number of prints and content needs of users are on-demand publishing and printing. Compared with the traditional publishing process, the on-demand printing and publishing technology has the advantages of low risk, zero inventory, and short cycle. It is very suitable for the printing of short-run copies and out-of-print books; personal publishing, industry standards, technical standards, textbooks, and academic works Will publish in the arms of on-demand publishing one after another.

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