The world’s ironman companies acquired by Wanda one year ago for US$650 million also began to learn how to buy and buy Wanda in the world. On August 19th, local time, the World Ironman acquired a mountain bike event named Cape Epic in South Africa.

Founded in 2004, Cape Epic is known as the Tour of the mountain bike industry. The competition lasts for 8 days and the schedule exceeds 700 kilometers. Among them, the climbing elevation has exceeded 15,000 meters, which is equivalent to climbing Mount Everest and Mount Kilimanjaro. Currently, the game is broadcast in more than 170 countries around the world and is one of the largest mountain bike events in the world.

Cape Epic is not the first mountain bike event acquired by the World Ironman Company. In January this year, the World Ironman Company acquired the Endurance Divison, a French sports company's Lagardère Group, which includes two mountain bike races in Motatapu and Pioneer in New Zealand. However, the size of the Cape Epic purchased this time is smaller The first two events are even bigger.

Regarding the acquisition of Cape Epic, Andrew Messick, CEO of World Ferriers, said: “We have seen great potential in the mountain bike market, and Cape Epic will open the world’s Iron Man’s combination of non-road and muddy trails. mode."

Whether this market has potential or not, different agencies have given different data. Pessimists believe that the size of the US bicycle market has remained around US$6 billion a year. In China, in 2014, the size of the sports bike market was approximately RMB 9 billion to RMB 9.7 billion, with a growth rate of 1.1% to 3.2%. The growth rate has slowed down significantly than before.

However, there are also optimistic attitudes towards cycling. The “China Bicycle Industry Development Report” released by the Shanghai Institute of Sport in 2016 shows that there are 6 million people participating in sports bikes in China, China’s cycling competition in 2015, and various cycling activities. There are more than 3,000 games in total, with an annual increase of about 30%. Kai Tai Capital also expects that the Chinese cycling industry will grow from 16.2 billion yuan in 2014 to 420 billion yuan in 2025.

Although no authoritative organization can make a final conclusion on the future development of the bicycle market, various companies have begun to enter this market. Baidu released the DuBike smart bike. LeTV also has its own smart bike. Xiaomi also invested in the ride. In their view, cycling will be like running, as more and more Chinese people begin to pay attention to health and become the next way of life.

Wanda may also think so. After World Irons acquired Cape Epic, Kevin Vermaak, the founder of Cape Epic, will be responsible for the development of a series of mountain bike competitions around the world. This will naturally include China, because Wang Jianlin said that Wanda had taken a fancy in the acquisition. Or the possibility of an asset landing in China.

Source: Curiosity Daily

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