The stand-up paddle sport is a popular water sport in the world that has become popular around the world in recent years. It is characterized by mainstream sculls paddling in rivers, lakes, and seas. It has comprehensive exercise effects for the human body and can be mastered by ordinary people within 5-10 minutes. Foreign popular leisure, entertainment, tourism, travel, adventure and other outdoor activities are the first choice to pull the wind platform. Mr. Wang Jian, the founder of Beijing Shuiqi Sports Development Co., Ltd., graduated from Tsinghua University and was keenly aware of the popularity of this sport. He dares to take the lead, relying on his years of cross-border experience and ability in engineering and arts, in 2015. Designed and launched a full range of Minamata SUP products with a variety of utility models and appearance patents. At the time of the Asian (summer) sporting goods and fashion show in München, Germany, the products were exported to Greece, Canada, the United States and Australia. .

Although the start of the oars movement started late, the development momentum is strong. According to the annual report of the American Outdoor Foundation, the average annual growth rate of oars sports in Europe and the United States has exceeded 230% for many years. 70% of the people who participated in outdoor activities in the United States for the first time are preferred. Try to practice paddle sports. China's market for paddle sports is at least 10 times the size of public skis and more than 100 billion yuan. The significance of this project is not only confined to the surface movement itself, it has become one of the best ways for humans to explore the unknown world. The green environmental protection features it has brought people and natural and harmonious interactions to a new level; The Internet mode of sharing emotions has made the stand-up paddle sport a new type of social media, with rich market imagination and tremendous development potential.

Beijing Water Sports Development Co., Ltd. based on serving the public, exploring the world's development goals, in a short period of one year, through the establishment of "China's State Sporting Ore League", the establishment of SUP training certification system, support for SUP clubs around the country, opening all levels The SUP training course organized SUP enthusiasts to carry out expeditions in public waters, which greatly promoted the public's awareness and participation in the SUP movement, and became the most influential original paddle sports brand dealer in China, attracting attention from many industrial capitals.

The angels in this round of financing are all from well-known Internet company executives. They have rich experience in investment and management of emerging projects, strong market sensitivity, and excellent industrial vision. They appreciate the efforts of Minamata to popularize the development of China's mass water sports. The contribution, agreeing with Minsheng's focus on the popularization of the market development concept, is pleased to invest and promote the rapid development of the popularization of China's stand-up paddle sports.

(Note: SUP, Stand Up Paddle. There are many Chinese translations. We use the Chinese translation of the paddle.)

ISPO spoke to Mr. Wang Jian, founder of China's Orih Sports League and also the founder of Chinese brand SUP-Water Strider.

ISPO: Please introduce yourself first

Wang Jian: Hello! I am Wang Jian. After graduating from the automotive engineering major at Tsinghua University, I have been “not doing a good job”. I first served as a civil servant in a state agency and then entered the IT foreign company in the sea. Then he founded the software company and digital magazine website, sold the digital magazine website in the limelight of paper media digitization, and then entered Wanbao, a subsidiary of Alibaba Group, as the vice president responsible for the development of innovative business. Then began a new round of entrepreneurship: the emerging sports SUP brand - Minamata.

ISPO: What are the opportunities for the Water SUP? What kind of brand culture?

Wang Jian: Since WeChat microblogging, we can easily understand people's outdoor leisure travel tourism lifestyle. Everyone must have noticed that in recent years, although there have been so-called Happy Valley travelers (as far as I know, there are almost no such customers, basically washing after a run and returning after changing clothes), but everyone is on social media The common lens is still a pose in front of the scenery, and there is a mess of cups and saucers where Hu eats Haisei. This is the end result no matter how magnificent the scenery is. This can not be said to be a huge regret in life! Not to blame these holiday travelers, because there is really no suitable equipment for everyone to understand the magnificent nature and charm of nature. Theoretically speaking, water occupies 70% of the territory's territory, but in the face of numerous rivers, lakes and seas, ordinary people can only expect water to sigh. Surfing, wakeboarding, diving, sailing, kayaking, etc. are certainly good, but fatal. The problem is that these movements need equipment that is not portable, and some are simply not extravagant activities that individuals can manipulate and enjoy. I have been looking for a solution for leisure and fitness sports tourism travel where ordinary people can go as they like. The appearance of inflatable folding SUP perfectly solved this problem!

The development concept of Minamata is: Praise the public, be free and brave, and explore the world.

The SUP exercise is a movement that affects the entire muscle group. It has the lowest impact on the knee joint, but it is a perfect exercise for people's balance ability, cardiopulmonary function, core strength, shoulder strength, and limb strength. The full-featured sports program can not only train anaerobic exercise model ability at sprint speed, but also can train aerobic exercise ability at long distances; SUP is also a family entertainment equipment for leisure vacations, and a family can use it to play on the water. . Enjoy the happiness of family life. In the long history of mankind, due to the lack of technology and conditions, most people spend most of their time on land. The average person does not have the magical experience of entering the unknown water to explore the world. . The appearance of the folding inflatable SUP completely eliminates the regret of people looking abroad. Anybody can train SUP with a little training and embrace the water world to explore the magical world. This is of great value for exploring the vision and mind of human beings, cultivating adventures and overcoming difficulties. Especially for adolescents who grow bravely and healthily, forging strong will and courage, their contribution is even more unspeakable!

With the increase of the people’s affluence, tourism has become the most important part of the daily life of the people. During the daytime visit to the temple, the night-sleeping stage has passed and people hope that they can have more intimate contact with the natural scenery and Experience, SUP and tourism cooperation, the prospect is endless!

ISPO: What interesting things have you encountered during your establishment of the SUP training certification system and support for SUP clubs across the country? Or more difficult place?

Wang Jian: To tell you the truth, I didn't encounter too many interesting things, but the good news is that feedback from various circles is: The sport is very interesting! Ha ha......

If there is any difficulty, I feel that the biggest difficulty is that the people have been watching guests for too long! This is the worst aspect of the nationwide system of sports: people watched the Olympic Games and even shook the flag at the scene! During the World Cup, he sat in front of the TV and drank several cases of beer. He felt he was involved in sports! This kind of illusion or obscenity has caused the nation's overall physique to be vulnerable. The courage and ability to try new sports have been lost! This is the biggest difficulty. Of course, this is not only the difficulty faced by SUP development, but also the dilemma that all sports are facing in China. Therefore, it will not be difficult. From this perspective, all sports industries are on a starting line, both old and new.

But I believe that we still face a lot of enthusiastic SUP fans who are passionate about life. Their passionate practice activities have inspired more people to participate in this sport. This is an encouraging fire of hope!

ISPO: After getting a venture capital, what actions does the brand make to allow the public to better understand the sport?

Wang Jian: This round is an angel investment. We will continue to implement the established market strategy, nurture and encourage the development of the SUP, do more solid and meticulous work in the education and training of the SUP, implement our fort expansion plan, and more The SUP Fan Club gradually expands SUP's experience training and outdoor activities.

ISPO: How do you see ISPO's promotion of water sports? What are your expectations for ISPO?

Wang Jian: We participated in the 2015 ISPO Shanghai Summer Show. We had four amphibian products on board. Nearly all of our peers at the show quietly visited our booth and carefully studied the design and technology of mink products. The results soon became apparent: Many manufacturers introduced SUP products with more colorful colors to market this year. We are open minded about this and do not worry about imitation. It is hoped that peers can develop original research and development capabilities.

How to enrich people's outdoor activities in spring, summer and autumn is a big challenge. ISPO first entered China mainly in winter sports and it was a good attempt to hold summer exhibitions; we noticed that ISPO SHANGHAI organized and sponsored a series of aquatic carnivals this summer. activity. The vigorous promotion of Minamata SUP in recent years has become the signal of the SUP industry. We hope to have more extensive cooperation with ISPO in the Summer Exhibition in 2017 and jointly promote this popular and popular fashion and environmental protection movement to quickly enter the thousands of thousands. Household!

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