With the development of the home furnishing industry, the classification has become more and more specialized, and it has become a direction for many merchants to develop, do professional, and penetrate. This trend will be further strengthened. The rise of large businesses and the division of professional division of labor will lead to a large number of powerful businesses with qualifications, funds and resources. They have the ability to integrate resources, focus on one area, have quality products, serve a stable consumer group, and naturally make themselves well developed. Brand stores will also be greatly developed.

Zhang Jingyu, chairman of the US Nest Group, said that from the general trend of social development, the maturity of society must be a professional segmentation, and the needs of consumers are diversified and functionalized. The United States has not crossed the border for so many years, and has always followed the trend of social development. The society must be subdivided and specialized.

Hu Jianwen, president of the Ningbo Staircase Chamber of Commerce and general manager of Ruiwang Stairs, said, “We have not added products such as wooden doors or wardrobes like other companies, but we have specialized in stairways.”

Since there is no other project to distract, Ruiwang Company has increased the research and development strength of the stairs, and the investment in capital, talents and equipment has increased significantly compared with previous years. The new materials and new style staircases have greatly increased the added value of the products, effectively The land has increased the profit margin of the product. In 2011, under the general downturn in the local market, Ruiwang products also raised the price appropriately, but there was no loss of dealers.

According to industry analysts, most of the manufacturers do not have rich experience in market operation in new fields, so there is no advantage in the competition with other industries. At the same time, due to the new projects, the company's investment in capital, technology, talents, channel services and other aspects has greatly increased, not only did not bring new profits, but also caught in a dilemma. At the same time, the original product development, production and channel maintenance efforts were dispersed, resulting in a large loss of original dealers.

Enterprises must objectively analyze their own advantages and market positioning, formulate appropriate business models, and be their own core products is fundamental, can not blindly do big home.

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