July China inkjet printer market report
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Key points of the report • Brand attention: Epson topped the brand's watch list with 44.0% attention, and Canon and HP ranked second and third.
• Product attention pattern: Epson has a large number of products on the market, up to 27 models; on the product list, the Epson R230 won the championship with a 10.3% attention.
• Parameter characteristics: The proportion of product attention in photo type has increased slightly, and the proportion of products in household and commercial types has declined. The split type ink cartridges occupy the mainstream of the market, and the market attention ratio is 64.6%; the product attention ratio of the price segment above 1,000 yuan rises. .
• Case Study - Canon: From January to July 2012, Canon's overall trend rose; split-type ink cartridges accounted for more than 70% of the market share; 500 yuan and below products were favored by the market.
First, the brand attention pattern • Epson occupied the top of the brand list in July 2012 in China's inkjet printer market, Epson led the brand attention list with 44.0% attention, becoming the inkjet printer brand that is concerned by the market. Canon ranked second with a focus on 35.6%. Hewlett-Packard ranked third in the list with a 20.2% interest rate. Lenovo ranked fourth with a 0.2% focus.
• Canon and Hewlett-Packard are all concerned about the decline in brand awareness, Epson is still leading, and the proportion of attention increased by 2.6 percentage points compared with last month. The second Canon's attention ratio has dropped slightly, and the gap between it and the name Epson has further widened. HP's attention ratio fell by 0.8 percentage points to 20.2%.
Second, the product attention to the pattern (a) the number of products • Epson products in July 2012, China's inkjet printer market, Epson's commercial products in many, reaching 27. Canon and HP have 14 products. Lenovo has a small number of products on the market, only one.
(II) Product Rankings • Epson R230 into a product list In July 2012, China's inkjet printer market product attention list, the last period of the second-stage Epson R230 jumped to the top of the list, with a concern ratio of 10.3%. The Canon iP1180 relegated to second place with a 7.8% interest rate. HP's HP1000 is based on a lower price, the new offer is only 190 yuan, so it has received a lot of attention in the market, the current concern is 7.0%, ranking third in the list.
• Epson's five products are listed in the list. From the perspective of brand distribution of products, there are 10 products of three brands in this issue. Among them, Epson has 5 products on the list, which has become a brand with a large number of products on the list. Canon followed closely and the number of products was four. The remaining one is from HP. From the perspective of the types of products, the positioning of the six products on the list is photo printers, and the photo printers are more concerned by the market.
(3) Product Types • Phototypes The proportion of products paying attention has risen slightly. In terms of the types of products, photo printers have more than half of the market's attention share, with a concern rate of 53.9%, a slight increase of 0.1% from the previous month. The proportion of household-type products fell by 3.0 percentage points from the previous month to 39.8%. The proportion of attention paid to commercial printers has also dropped from last month, 20.9%.