Customization has become a part of the home

Into the home store to look up, the familiar furniture store has hanged the whole house custom signboard, the sales staff in the home improvement company enthusiastically preached the ability of their own custom furniture beyond imagination, the original big wardrobe The tentacles have been extended to more areas of customization, and the brand of cabinets that are familiar in the kitchen also has a lot of ambitions for customization...

Even a lot of home exhibitions have also targeted the theme modules to "custom". It is not difficult to find that customization has become a part of being closely connected with the family. From the consumer's pursuit of individualized decoration to the recognition of the practical functions of the custom furniture and the use of space, the increasing consumer demand has stimulated the continuous improvement of the customized market. And innovation, but also make this market a little inflated.

No matter which field you have done before, whether you have a professional background and experience, as long as you get along with the family, the merchants are willing to test the water on the custom, as to whether it is smooth crossing the river, or by the stone again and again After three trips, the most disadvantaged is the consumer who pays for it. In the face of the various ways of customization everywhere, who can stand firm in the future? "Beijing Youth Daily · Guangsha Times" asks professionals to analyze the answers.

Doing the cabinet into the cloakroom details determines the future direction

The advantages of accurate measurement, mature material selection, modular design and production make the cabinet brand that advances into the custom army have its own aura. Of course, for a custom home, it is still not enough.

Ou Pai, Zhi Bang, Han Li, Piano... The well-known cabinet brands in the store are almost all involved in the customization of other categories. Just when consumers are extremely trusting to throw out their pockets, there are also people in the industry who suggest that the custom installation of cabinets often needs to be cut and processed on site, and this habit can be troublesome if it is brought into the customization of other furniture categories. Yao Gang, deputy general manager of Europa Beijing, said that once the whole house customization is shouted out, there should be a role of “home improvement design”. “Unlike simple custom cabinets, full house customization needs to help consumers consider the unity of the overall home improvement style, which requires a fairly deep interior design and manufacturing level.”

As a result, refined and factory-based work capabilities are essential for brands that are custom-built from custom cabinets to full-house. Whether the brand can adjust itself to distinguish between cabinet customization and whole house customization, and grasp the handling of each detail, determines whether it can occupy its own place in the custom market.

Veteran custom field expansion

It’s more important to be down to earth than to move forward.

From the custom cabinet to the whole house customization, it is not easy, but from the custom-made furniture to the kitchen and the whole house, the same is more.

Hydropower renovation, fire and moisture-proof materials, and various hole locations are reserved... The challenging kitchen space in the home improvement process is now included in the “big bag” of the whole house customization, which can be ruined if you don’t pay attention. In the market, there are still many brands to come to try, custom brands such as Canoya wardrobe, Covan custom, Renhao custom furniture, etc., or light or heavy to extend the scope of the game to the kitchen. “Customized products in the kitchen sector often require more specialized customization. Because the kitchen space involves a lot of waterway and circuit modification, this has higher requirements for the designer's design ability and experience.” Customized Brand Feimei Furniture Design Director Wang Qingchang told the "Guangxia Times" that "the kitchen often deals with water and fire, and the selection of custom cabinets should be different. Moisture proof is the most basic requirement."

It is true that brands that are experiencing rapid expansion in the field of customization are often difficult to stabilize in the corresponding technical fields. The design and manufacturing level of suspension is presumably only allowed to stop the original content.

Home improvement company "customized" a variety of patterns

Quotes are mixed and difficult to get orders

In fact, there are a number of home improvement companies that are synchronizing with the old custom brands even earlier. Light industrial accessories have long been unable to meet the appetite of the decoration company. The construction belt is soft and custom-made. It has almost become a selling point for home improvement companies. As for the effect, it is difficult to distinguish.

However, according to the experience of many consumers, the furniture customization done by the home improvement company is prone to trouble. If there is a little problem, it may need to be replaced by a whole body. Due to the lack of systematic combing and modular manufacturing, once If there is a problem in one part of the furniture, it will be difficult to repair it again.

In addition, the complex and varied quotation of home improvement has already been a headache, and the price report with a lot of customized content has become more and more unpredictable.

Finished furniture halfway out of the house some "pseudo-custom" is only for a living

Unlike all brands with custom experience and background, another large number of merchants who are pouring into the custom market are diverted from finished furniture.

Transforming the color, scaling, and designing the same design elements into the furniture of various categories, the "routing" of many finished furniture has already been seen by some mature consumers. It is not behind the scenes to open up new design and production models for customization. It is simply to “process” the original finished furniture. The customization thus obtained is obviously only to find a hat that occupies a place in the market. Even some brands called 嚣 custom, even the decent custom furniture drawings are not out, not to mention the overall design customization of the whole house. In the view of the top 100 furniture with experience in the production of finished furniture and custom-made products, in order to avoid the customization of individual furniture and thus break the aesthetics and overall harmony of the room, professional designers will design a complete set of custom design drawings for the whole consumer. From the plan to the 3D renderings, furniture placement, soft assembly and so on.

Obviously, if there is no professional custom team and a complete and smooth customization system behind the scenes, more slogans on the top of the brand are just rhetoric.

prompt

It’s the real ability to improve the rear-end capability system.

As with all home improvement links and finished furniture consumption, the basic after-sales treatment of custom furniture is also an important assessment of whether a brand has mature and customizable capabilities. At the same time, custom furniture has already passed the "one hammer sale" period, and the partial renovation and maintenance in the later period is no longer a problem for the perfect custom brand.

Merchants who reject the after-sales demand of consumers on the grounds that “furniture is customized and not repaired” often have low manufacturing levels and incomplete industrial chains. What consumers need to pay attention to is that when choosing custom furniture, the corresponding after-sales service content should be indicated in the contract. Once the merchant is found to be interested in avoiding such problems, he should carefully choose.

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