The Elder Group in Switzerland is currently the world's largest cash register sales company. However, in the first few years of the establishment of the company, due to the negative attitude of the business representatives, the company was faced with the dilemma of total collapse. At this critical moment, it was a tender "speech" of a small shoemaker that activated the mood of all sales representatives. Since then, companies on the verge of collapse have embarked on a strong road.

That year, the company was caught in an unprecedented financial crisis. Mr. Chafir, the President, personally visited the business representative. He knows well that business representatives are the company's most important assets, and the best way to protect these assets is to stimulate their vitality.

Chafair told these frustrated business representatives: “Our competitors are spreading some gossip, saying that our company has an insurmountable financial crisis; it is also rumored that we will cut business representatives. These are not Facts. I came here today to convene all of you and ask everyone to defend themselves truthfully and to tell their own confusion."

A sales representative said: "My sales performance has declined because the area I am in charge of is experiencing drought. Everyone's business has been affected. No one wants to buy a cash register. Also, this year is the presidential election year, everyone Regarding the results of the election, everyone's attention is on the president. No one is interested in buying a cash register..."

When the voice did not fall, the second business representative stood up. His reasons were even more negative than the first one. His words were full of ups and downs: "I feel that the company is going to be finished, like a precarious building, I admit I am preparing for a job change.” At this point, half of the business delegates are confessing that they are indeed looking for a way out.

Chafair “jumps” into the chair and he interrupts the business delegates with excitement. He calmly said: “Now I'm going to adjourn the meeting for 5 minutes and let me wipe my shoes, but please everyone is in the right place. There will be exciting content."

A minute later, the small shoemaker who had shoewashed his employees at the door of the company was called. Chafair stretched his shoes through without hesitation and chatted with the small shoemaker under a large crowd.

"How old are you? How long have you been cleaning shoes at our company?" Chafir asked him.

"I'm 9 years old. It's been six months." The boy answered.

"Very good. How much do you make when you shoe shine?"

"Every 5 cents to wipe." The boy replied. "But sometimes I will get some tips."

"Who is here to wash shoes before you come? Why did he leave?"

"It's a boy named Bills. He's 17 years old. I heard that he didn't feel able to keep his shoes and left."

"Well then you only make 5 cents a shoe shine. Is there a way to maintain your life?"

The business delegates were surprised to hear the boy's answer below.

“Yes, sir. I give my mom 10 yuan every Friday, save 5 yuan to the bank, and leave 2 yuan for the pocket money. I think I’ll do another year and I can use the money in the bank to buy It was a bicycle, but my mother didn't know about it. I wanted to give her a surprise." The little boy rubbed his shoes hard and answered with a smile.

Looking at shiny shiny shoes, Chafir took out 5 cents to the little shoemaker. The boy said happily: "Thank you, sir." Chafir took out a one-piece tip and gave it to the boy. The boy was charming. Smiling, or so cheerfully said: "Thank you, sir."

Chafir felt the boy's head with emotion and said: "Little guy, thank you. You gave us a good speech." Then, Chafir turned to the business representatives and said: "The boy is doing The work was done by a boy 8 years older than him. They have the same work, the same fees and the same services."

"But," Chafair said with excitement: "The outcome of the two people is not the same! The little shoemaker is full of hope for life. When he works, his face is always smiling. He looks forward to success." So the success also went to him, and the boy’s temperament was very cold, pessimistic and disappointed, he was in an unstable mood, and when the customer gave him 5 cents, he wouldn’t say “Thank you” so his customers were not He will give him a tip again, naturally he wouldn’t want to see his cold face anymore... So, his business is getting more and more bleak and of course he cannot make a living.”

At this time, the little boy rushed and said, "I believe that my efforts will make many people need me ..." At this time, the first business representative who had spoken suddenly came to realize that he said: "I understand. The reason we are. The poor sales are due to the fact that we have accepted other people's difficulties and have been frightened by the difficulties of the other party. We have not used our happiness and victorious beliefs to infect the other party and eliminate his fears when selling cash registers. No matter how much difficulty the other party has, when you bring your optimism and confidence to him, he will naturally accept you."

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