Beautiful Island Floor, Zeng Zhiwen

33 years with "wood", career is fate and mission

Zeng Zhiwen , Taiwanese, He He and Ruya are his first impressions. The creation of the "Beautiful Island" floor brand should be a matter of course in his eyes. Mr. Zeng Zhiwen’s father, a carpenter, was born with a natural talent. He learned a good craft when he was 17 and started to open wood in Taiwan, making tables, chairs, wardrobes, etc., and later started to establish a wood factory. . After Zeng Zhiwen completed his studies, he also invested in this business, either from a young age or inherited his father's hobbies. Zeng Zhiwen soon became fascinated by "wood", and he has been adhering to the present for 33 years.

Xianghe Furniture City official website recommended search to read: solid wood floor Xianghe furniture green home decoration

　　 Like most entrepreneurs, Mr. Zeng Zhiwen has very little rest time. According to his words, because he likes wood and likes the floor, he doesn't feel tired when he works, but just feels full and passionate. He even said that "I will not retire until I can't move, otherwise I can't let go of my love career."

Zeng Zhiwen, who has been idle, does not like to swim in the mountains. The entertainment methods of balls and chess are his favorite. He is low-key and restrained. When he talks about chess, checkers, backgammon, chess, chess and other leisure activities, he does not cover up. Excited and excited to live. I like to read books and admire entrepreneurs. When talking about hobbies, Zeng Zhiwen said, "Entrepreneurs and books are the same. I think the success that can be done is inevitable and it is worth learning."

In management, Zeng Zhiwen adopted a "full authorization" approach, and he hopes to give more room for growth for each talented and ambitious employee. However, there is a bit of Zeng Zhiwen's special jail. This is product research and development. "I have been in contact with this business for a long time, so I have accumulated a lot of experience. I believe that the accumulation of technology and the accumulation of technology over the years is easy to sprout new highlights and ideas." The technical reform or product innovation of the beautiful island is basically guided by Zeng Zhiwen, and then cooperated with the company's technical personnel and management personnel to conduct research. He used to use "brainstorming" to realize the emergence of new ideas, starting from the creation of the beautiful island brand. He used his outstanding leadership to apply for more than 80 patents for the appearance of the floor, which also brought a lot of sensation to the industry.

Entrepreneurship "Beautiful Island" A wise choice from south to north

“I have been in contact with wood and timber business since 33 years ago. I have a deep feeling for wood.” I was first engaged in the timber business in Taiwan. Later, I was limited by the shortage of raw materials. My family opened a factory in Indonesia around 1990. "At the time, we made raw materials and provided products to Taiwan continuously, but Taiwan's demand is getting bigger and bigger. It is reasonable to say that the demand for a treasure island will not happen. Later, we will know that we sell to Taiwan a lot. Batch goods are processed into finished flooring products and shipped to China...” Zeng Zhiwen sensitively realized that the huge market for the future of the floor is hidden in China, and it is now necessary to put the vision on the mainland market.

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