Since the second half of 2014, with the agitation of Internet giants such as Alibaba, Baidu and Tencent, Internet finance has become fiercer and the impact on traditional finance has become stronger. The most serious impact was the bank's deposits. According to the central bank's October 2013 financial statistics report, in October 2014, RMB deposits decreased by 402.7 billion yuan, and household deposits decreased by 896.7 billion yuan.

Faced with the rise of Internet finance, banks have gradually felt the pressure of the advent of the era of big data. At the same time, they are aware of the strong competitiveness brought about by the deep digging of data. The trend of "two-way integration" between Internet and finance is becoming more and more obvious. The most striking example is that since 2014, a number of stock companies have started to implement online loan business -- POS loans.

Many banks push POS online loans

Relying on the real trading data of a large number of merchants, Ali Xiaoyu has achieved great success, but many people have asserted that Ali’s experience is difficult to copy. The reason is that other companies, including banks, have difficulty in controlling the transaction data of massive users. .

However, with the cooperation of banks and UnionPay, the advent of POS loans can break the assertion. The so-called POS loan, that is, each bank mainly based on the flow of small and micro enterprises pos machine credit card transactions, to measure its scale of operation, and then according to the transaction flow to give small and micro enterprises loans. According to the reporter's understanding, China Merchants Bank, China CITIC Bank, Minsheng Bank, Ping An Bank and Everbright Bank have all launched such products.

A relevant staff member of a bank told reporters: "The advantage of POS merchants' online loans is obvious. It does not require collateral. Just provide a copy of ID card, license, bank card, and apply for a pure credit loan."

The core of this kind of POS loan is the massive user transaction flow that the UnionPay system has mastered. According to public data, UnionPay's business network covers all cities above the prefecture level. The number of cooperative merchants and maintained POS terminals exceeds 2 million and 3 million, respectively, accounting for 40% of the bank card acquiring market.

In this way, the bank can see the data and information of the company's operational capabilities, capital needs, and so on, so as to grasp the real information of the enterprise. According to the settlement amount and stability of the small and micro enterprise POS card transaction, small and micro enterprises can obtain a loan of 500,000 to 1.5 million yuan, without mortgage or guarantee. The annualized loan interest rate is 12%-14.4%, the fastest. The application can be successful in a few minutes, and it can be used on a daily basis.

All kinds of online shopping loan market

It is understood that most banks are now stepping up research and development and promotion of various online financing loans on the basis of network revolving loans, and strive to "net loan" market.

Minsheng Bank has launched a new “micro-loan” financial service brand. "As long as the user handles one of our bank cards, the daily operation and settlement are all carried out on this bank card, we can issue loans according to the settlement situation of the customers on the bank card." Minsheng Bank said that Minsheng Bank Micro-loan is also an online product. It can easily obtain up to RMB 500,000 revolving credit loan within 24 hours without any mortgage or guarantee. Now it can support mobile terminals (mobile phones, IPAD, etc.) to apply online.

At the beginning of June this year, China Merchants Bank signed a contract with Dunhuang.com, the largest foreign trade e-commerce website in China, and issued the “Dunhuang Network Business Card” joint-name card. China Merchants Bank will provide microfinance services including financing, settlement, wealth management and life according to the transactions and credit records of registered merchants on the website.

Ping An Bank adopts a self-built e-commerce platform to cooperate with other mature e-commerce platforms, and through the opening of the industrial chain, taking into account the upstream and downstream models of the whole industry, and developing online financial services in different industries. In addition, Ping An Bank also wants to promote micro-credit business through the sales model.

Appearance: loan 500,000 minutes to get

Xiao Chen, who is doing wholesale business in Chaotianmen, successfully applied for a POS network loan. He told reporters that he completed the loan application data online, passed the automatic approval of the bank's online credit business platform, and received a mobile phone text message with a loan of 500,000 yuan on the spot.

"At the time, I was also suspicious of this kind of loan. However, the capital turnover was imminent. I decided to try it. I went to the Internet to open an online bank and then applied for a POS loan on the Internet." Xiao Chen opened his own. Online banking gave a demonstration to the reporter.

"Look, enter the online banking login interface has the option of POS network loan, the whole process has a prompt, follow the prompts step by step." After Xiao Chen entered the ID number, online banking shows that he is UnionPay business POS The machine merchant, Xiao Chen clicked on the "loan application" column and entered the relevant data. “After filling in the data, the loan amount was approved. I got a loan of 500,000, and the whole process is no more than 5 minutes!” Xiao Chen said.

A lot of advantages: with the loan, the daily interest

According to Wang Wei, Product Manager of Network Banking Department of CITIC Bank Chongqing Branch, “POS Merchant Network Loan” is a network loan product specially designed by CITIC Bank for small and micro enterprises and individual merchants with good production and operation. Suitable for UnionPay business POS merchants with short-term capital requirements of less than 500,000 yuan. Its characteristics are to realize the full online management mode of loan application, approval, lending and repayment.

"We have a complete set of POS flow data model, relying on these data models, combined with the customer's personal credit record, the computer will automatically calculate the corresponding loan amount, and then automatically lend money to the customer." Wang Wei stressed that as long as the customer's data, operations There is no problem with the process, etc. It takes only a few minutes to apply for a POS merchant loan, and the customer does not need to go to the bank counter to apply for a loan to repay the loan. It can be done entirely through online banking.

For business owners, the biggest benefit of POS loans is that they do not require mortgages, guarantees, and loan applications are convenient and fast. In addition, the interest-bearing on a daily basis, with the borrowing and returning, undoubtedly also saved a lot of loan costs for business owners.

According to Wang Wei, at present, about 30,000 merchants in Chongqing use the POS machine of UnionPay system for settlement. "According to our understanding, UnionPay has the highest share in each city. But in addition to UnionPay, we will also look for other suitable third-party payment companies to cooperate," said Minsheng Bank's relevant person. Not only are banks looking for third-party payment companies to cooperate, but some third-party payment companies also use the POS machine merchant resources in their hands to cooperate with banks or small loan companies to develop POS loan business. Hangzhou Lingdi Network Technology Co., Ltd. is mainly engaged in third-party electronic payment services, providing bank card acceptance services that meet the UnionPay standard for the majority of merchants. Through years of development, it has accumulated rich industry experience and user resources, and has become a third-party agent. The leading brand in the country of acquiring business. As the company precipitated the real huge business data, and these merchants have huge capital needs, the company decided to choose to cooperate with the bank to launch the POS loan business. As long as the POS loan is available to merchants with POS machines, it is convenient and quick, no need to face-to-face. All the procedures are completed through the network platform. The loan can be released within 1 day at the earliest. It is very popular among merchants after launch.

Differentiated competition is the mainstream of the future

"At present, the two most important thresholds for protecting the banking industry--market access and deposit-loan spreads are gradually weakening. On the one hand, banks must use Internet technology to improve the efficiency of existing business models and reduce operating costs. We must actively seize the opportunities under the new business model brought by the Internet and reduce the loss of credit risk," said an industry insider in Chongqing who asked not to be named.

The person said that the impact of Internet finance on banks is not as exaggerated as the outside world said. The Internet will bring about a subversive transformation of the bank's credit risk management model. Banks that design too simple financial products will be basically replaced by the Internet. However, for other more complex financial product modules, such as private banks, medium and low-risk loans for large enterprises, and foreign exchange settlement, the impact of the Internet is only a tool, and will not touch the core risks.

The main competitive areas of Internet finance are high-margin and high-risk small micro loans, consumer loans, and cash payment services, and sales of simple financial products. At present, the bank's more homogenous business model obviously does not work. Therefore, when banks face the “aggressive” situation of Internet finance, they must first fully understand the extent to which Internet finance will affect the bank's business, and then deepen the cultivation. In areas where there are advantages, large banks can build their own core data resources, and small and medium banks can cooperate with Internet companies.

"Differentiated competition is the mainstream of the future. Only those banks that can fully utilize the Internet platform and technology to effectively reduce marketing costs and credit risk management costs can finally become bigger and stronger." The industry insiders said.

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